SalesRook has partnered with the Relocation Agent Network (RAN) to offer subsidised AI-powered lead-qualification technology to more than 90 member estate agencies across the UK. The agreement is said to provide an estimated annual value of around £8,000 per member agency.

The partnership follows a pilot with RAN member Michael Poole Estate Agents, which reported a rise in off-patch referrals from 18 to 206 a year. The pilot, SalesRook says, also produced 97 instructions worth £120,000 in commission and handled more than 3,000 enquiries a month.

SalesRook’s platform uses AI to respond to property enquiries from portals such as Rightmove and Zoopla via WhatsApp, with reported engagement rates of up to 92%. The system operates continuously and identifies potential opportunities including valuations and off-patch referrals.

“It was when Rich Poole told us about their old referral log, 18 manual entries for the entire year, scribbled down when someone remembered,” said Richard Remington, commercial Director at SalesRook. “Then we looked at what Elsie, their AI agent, had captured in the first few months: 52 off-patch opportunities, all with complete details. The information was always there in those conversations. We just built a system that never forgets to ask and never fails to log it.”

Through RAN’s referral network, when off-patch leads convert and exchange with another agent, Michael Poole receives 20% of the final commission, typically around £1,000 per completed sale based on a £5,000 average commission.

Under the partnership terms, RAN will cover setup fees and monthly subscriptions for all members. Members are still required to pay for actual usage through a token-based model, typically costing between 50p and £1.50 per processed enquiry, designed to create a low-barrier entry point for agencies to adopt advanced technology.