Purplebricks has launched a new TV campaign which will allow it to deliver its adverts to chosen postcodes.

The campaign uses Sky Media’s new AdSmart platform which recently introduced postcode area targeting.

Through the platform, Purplebricks will deliver adverts by postcode area beginning with Brighton, Guildford and Swindon. The firm will also be able to use its own customer data to help reach its target audiences.

Purplebricks recently launched in the West, South West, Anglia and Wales following a pilot in the Meridian region and expansion into central England.

Sky AdSmart has already won five industry awards including best media innovation at the MediaWeek Awards.

Michael Bruce, CEO of Purplebricks.com, said: “We are sure it will prove an invaluable advertising tool to push individual messages in different regions, with a very local message.

“Purplebricks is all about delivering exceptional service to local people and SkyAdSmart will help us to achieve this.”