Mystery continues to surround a new company set up by a co-founder of Purplebricks.

David Shepherd set up Purplebricks with brothers Michael and Kenny Bruce. As revealed by EYE earlier, he is now heading a new venture – data led and disruptive – that is under development in Birmingham. https://www.launchb.co.uk/

Our attention was drawn to LaunchB by Michael Bruce who gave a link to it on social media. The company number on the LaunchB site leads us to new business PD Innovations, again with Shepherd as its sole director.

But now Kenny Bruce tells us – again on social media – that he is “starting a new business”. Any connection with LaunchB, perhaps?

Whatever could it be?

A new online estate agency?

A rival to Rightmove but perhaps aiming to be cheaper and with more functionality?

And if so, could it be looking for an acquisition or a merger to get agents on board?

Watch this space.

Related Article Is this what a founder of Purplebricks is getting up to now? Clue: It aims to be disruptive