The Advertising Standards Authority has informally resolved a complaint against Purplebricks.

The ASA told EYE:

“We received a complaint about an ad on the Purplebricks website which stated that you could ‘pay later’ rather than ‘pay now’ for their service at no extra cost.

“The complainant, who understood that choosing the ‘pay later’ payment method incurred an administration fee,  challenged whether the claim ‘pay later…it’s the same price as paying upfront’ was misleading.

“We contacted Purplebricks, who told us that they were already in the process of amending this ad in addition to others of a similar nature.

“On that basis we considered the matter resolved and closed the case informally.”