Propertymark is forecasting another strong “Boxing Day Bounce” this year, predicting a surge in post-Christmas activity as buyers return to the housing market.
From a market perspective, many agents and industry suppliers see Boxing Day as a key period, with consumers enjoying extra downtime and browsing properties on phones and laptops. This is also why the main property portals typically roll out major new listings at this time of year.
Nathan Emerson, CEO of Propertymark, said: “Most years, Boxing Day marks the true start of the new housing cycle. Once the festive excitement has passed, people turn their attention to the year ahead, and moving home is often right at the top of that list.
“We expect to see an increase in online searches, enquiries, and valuation requests as consumers prepare to act early in 2026.”
wow, theres news no one knew about !!!
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Bored of my family, bored of the food, bored of the TV.
I know, I’ll get online and doom scroll through some house p*rn… I can’t afford to do anything just yet and I have been thinking about it for a few months now.
Then, as usual, the agents will all be sitting in their offices for the first three weeks of January, desperately trying to explain to the vendors why nothing actually happened.
Herd mentality is just bonkers.
Did you know that the widely held belief that “breakfast is the most important meal of the day” has NO basis in scientific fact. It was instead a marketing slogan dreamed up by one John Harvey Kellogg. His entry on Wikipedia is fascinating.
In the days when portal juggling was rife, I once had to relaunch every single property at my agency on Boxing Day. Price up several days before the Christmas break. then hide it from the market a few days later. Then relaunch it at the same price it was before. All that effort and we registered no more buyers, did no more viewings, and agreed no more sales than we did in the January of the year before. However, it did make my team “feel” like they were doing something and being proactive. Personally, I think the time would have been better spent on other things. Hey ho!
It’s rather like Black Friday (the day has now become a week and will end up being a month in due course). Recent analysis by consumer champion Which? showed that more than 8 out of ten so called deals were nothing of the sort.
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100%
A load of tyre kickers
I often look at RM myself
I have less than zero intention of moving
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