Property portal announces new boardroom duo

Cecil Hetherington, chair and Jordan Buchanan, CEO

Northern Ireland property portal PropertyPal has unveiled a new duo at the helm of the business.

Jordan Buchanan has been appointed as the new chief executive officer and Cecil Hetherington is the new chair of the board.

Buchanan has over a decade of experience in the property industry, including roles as chief economist and chief operating officer. Hetherington, meanwhile, is co-founder and current chair of Used Cars NI.

Errol Maxwell, who founded PropertyPal in 2007, will continue to be involved in the business, focusing specifically on enhancing the overall user experience.

The company said the leadership changes mark a “significant milestone” for the online platform, which attracts over 12 million visitors annually.

Buchanan commented: “I am honoured to lead PropertyPal into the next chapter of its journey. Our focus remains on ensuring we are the most effective platform in lead generation for our customers, while delivering an exceptional user experience for our millions of searchers. 

“We will be investing in our digital infrastructure to ensure PropertyPal remains at the forefront of innovation in the global property portal landscape. Additionally, we will continue to expand our marketing and branding efforts, which have been a cornerstone of our success in the Northern Ireland market. 

“As a team, we are driven to innovate and provide solutions that meet the evolving desires of our users.”

Hetherington commented: “I am thrilled to join PropertyPal at such an exciting time. With Jordan’s leadership and the dedicated team at PropertyPal, we are well-equipped to continue our trajectory of growth and innovation. 

“Our commitment to our users and customers will guide our efforts as we work to enhance the PropertyPal platform and deliver outstanding value.”

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