OneDome has launched a national television advertising campaign to increase awareness of its homebuying service across Britain.
The property platform expects the campaign to reach 7.6 million viewers. It will run from 16 September until the end of October.
Its first national 30-second advert aired yesterday during Channel 4 News. Further appearances are planned around programmes including Amazing Spaces.
The national rollout follows an eight-week regional TV campaign across the South of England. It ran during May, June and July.
According to OneDome, that campaign reached three million viewers. The company also says its 30-second advert has attracted more than two million views on YouTube.
The campaign promotes OneDome’s HomeBuyer Service. It combines mortgage advice, conveyancing, a property survey and buyer protection insurance.
Customers also receive a Property Moving Assistant. This person acts as a point of contact during the transaction. OneDome manages the process through its online platform.
The service has a standard fixed price of £999. It also includes cover for up to £2,250 of eligible upfront costs if a transaction falls through.
OneDome is positioning the campaign around the fragmented nature of the homebuying process. Its advertising contrasts what it calls the “Old Way” with its own “New Way” proposition.
Babek Ismayil, founder and CEO of OneDome, said: “Homebuyers should not have to become project managers just to buy a home. Yet they are still expected to coordinate different companies, chase updates, and carry the risk when the process goes wrong.
“We built OneDome because the system should work around the buyer, not the other way around. The New Way brings the essential services and people together, giving buyers one team to support them from offer to completion.
“Taking the campaign national allows us to show millions more people that the stress and fragmentation they have come to expect are not inevitable. There is now a simpler, more coordinated way to buy a home.”
Paul Troy, chief marketing officer at OneDome, added: “The campaign uses humour to capture a situation that will feel familiar to many homebuyers. Different people hold different parts of the purchase, while the buyer is left chasing everyone and trying to make sense of it all.
“We want people across Britain to question why buying a home still feels so complicated, and to know that they no longer have to accept the Old Way.”
