Rightmove and Zoopla are preparing to go head-to-head on TV screens from next week, with both portals launching new advertising campaigns. Rival OnTheMarket is also expected to enter the festive marketing battle, though it has yet to confirm its plans.
Both Rightmove and Zoopla will launch multi-channel marketing campaigns on Christmas Day, with a focus on the traditional “Boxing Day bounce”, which they hope will generate increased enquiries and leads for agents.
Rightmove camopaign will run until the end of March 2026, and will see its TV ad play out across key Christmas slots including The Great British Bake Off Christmas Special, the festive football fixtures on Sky Sports, and family films over the holiday period.
Rightmove’s new advert:
The campaign will also feature across digital, social, radio and outdoor channels. The campaign will feature a new festive outdoor creative, continuing the “If they can find it, so can you” message.
Matt Bushby, chief marketing officer at Rightmove, said: “We’ve timed our latest campaign to ensure that browsing for fresh property listings and imagining that next move is front of mind as soon as Boxing Day arrives.”
Zoopla’s multi-million pound marketing campaign marks the return of Just ask Zoopla.
The campaign features Nana’s Cottage and Kid’s Party as its hero TV adverts, and playfully uses home valuation curiosity to drive homeowners to get a valuation through Zoopla and their estate agent partners.
The campaign will feature across a range of high-impact marketing channels, including Netflix, YouTube and prime-time festive TV slots like The Masked Singer Christmas special, C4 Christmas movies and Premier League football.
Nana’s Cottage:
Joby Russell, VP of Marketing at Zoopla said: “Our new multi-million pound marketing campaign will undoubtedly build on previous success and give agents across the country a flying start in 2026.”
Kid’s Party:
“This campaign showcases the power of the Zoopla brand, reinforces our number one position for home valuation, and underlines our ongoing commitment to invest in helping our agent partners of all sizes to grow their business,” Russell added.