Next week’s UK-wide meetings, at which agents will be briefed on Agent’s Mutual’s plans and able to see, pre-launch what OnTheMarket.com will look like, have been hugely over-subscribed.

Originally, there were due to be 26 events taking place between December 8 and 11.

The number has now been increased to 39 and by yesterday morning several thousand places had been reserved.

Some of the two-hour events are totally booked up, despite a suggested cap of no more than two people per branch.

Further presentations at the same venues and on the same days may now have to be added to accommodate demand.

Helen Whiteley, commercial director at Agents’ Mutual, said: “The huge level of support for our launch events shows how our momentum has grown and how excited the industry has become about our launch on January 26.”

The meetings are all private, and attendance is by invitation only.

Agents will be given a walk-through of the new portal and shown a video presentation taking them through the planned marketing and advertising.

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