Agents signed up to OnTheMarket are now able to make use of a free client reward platform following the announcement of the group’s commercial partnership with customer engagement specialist Vaboo.

Intended to strengthen an agent’s appeal to prospective landlords and tenants, the platform is ‘white-labelled’, meaning its design can be tailored to reflect each agency’s individual branding.

The platform service aims to keep clients engaged through weekly agency-branded emails and a monthly prize draw offering the opportunity to win a month’s rent. Agents will also have access to quarterly insights collected by Vaboo from user feedback about their renting experience and future plans.

In addition, an upgrade to a premium platform is available at a discounted rate. This gives access to additional discounts and rewards and allows agents to add local business deals to their offering.

The news follows the announcement earlier this week of a partnership with insurance broker Simply Business to introduce four new insurance products to OnTheMarket’s agent customers.

Julie Emmerson, head of agent commercial partnerships at OnTheMarket, commented: “As the cost of living continues to rise, it’s really worthwhile for our agents to consider a customer reward programme that allows for real savings to be made which will in turn enhance their engagement with their customers.

“In any market, winning new landlords is tough, so for an agent to be able to stand out in the market with their own branded customer reward platform, at no cost, is a great way for them to demonstrate what sets them apart. We’re delighted to be working with Vaboo to continue adding value to our agents’ memberships and we’re really pleased our partnership will realise benefits for both our agents who do lettings and their customers alike.”

OnTheMarket will be hosting weekly webinars to provide agents with guidance on creating a customer reward platform.

OnTheMarket aims to attract more agents with new insurance offer