NEWSFLASH: Zoopla acquires Expert Agent

Zoopla has added to its stable of agency software with the announcement to the stock exchange this morning that ZPG has acquired Expert Agent.

The price was not disclosed. The purchase follows the announcement on January 31 that ZPG was in negotiations on a potential further acquisition.

Expert Agent is claimed to be the “most widely used” estate agency software in the industry, used by around 2,300 branches.

Today ZPG said that there was a “strong fit” with the company’s overall mission and strategy to offer the UK’s most comprehensive products.

Established in 2003, Expert Agent was the first UK provider to take estate and letting agency software online and provides fully cloud-based software solutions and essential systems for the day-to-day management of inventory, marketing and communications for estate agents and lettings agents across the UK.

The acquisition of Expert Agent was described as part of ZPG’s continuing mission to provide the most useful resources to and be the most effective partner for UK property professionals.

Expert Agent has a strong track record and experienced management team with deep knowledge of UK property and software markets. Expert Agent will continue to operate as a standalone platform and brand and the team will become an integral part of the Property Services division of ZPG.

Mark Goddard, managing director, ZPG Property Services, said: “This acquisition helps us continue to enhance the services we offer to UK property professionals, including software and CRM, digital marketing and data insight tool.

“We will integrate our MoveIT and MyPropertyFile products into the Expert Agent platform in time to provide its members with a range of new revenue opportunities.

“Our ambition is to be the most effective partner to the UK property industry and this deal is another step towards that goal. We look forward to welcoming Mike and his team to the ZPG family.”

Mike Griffiths, managing director at Expert Agent, added: “We have known the ZPG team for many years and the combination with Expert Agent will be a clear win for UK agents.

“Whilst remaining an independent solution, we will now be able to take Expert Agent to the next level with the backing of ZPG by integrating its existing products and investing further in the platform to ensure our members benefit from an end-to-end marketing and software solution.”

Just under a year ago – last April – Griffiths spoke out after Zoopla’s acquisition of the Property Software Group, saying that many independent agents would “want to stay with an independent software provider”.

He claimed that after he sold GMW Systems, his previous estate agency software business, to the Assertahome portal in 2000, “independent agents saw through it and were not prepared to give a ‘big brother’ corporate access to their client data”.

Zoopla software deal: How will independent agents react?

 

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65 Comments

  1. Chris Watkin

    Home page of Expert Agent … taken this morning

    “We’re independent, privately owned and we’re not for sale. We’re in this for the long term. Above all, we’re interested in you, not your data.”

    You have to admit Zoopla buying up Software Houses is a very clever move

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  2. Ric

    OTM/AM Software, software software…… you have the portal, get a cloud based software system set up quick smart….

    Actually, perhaps wait to see if there is any money left after ZooCon, but if AM win, software could be a very clever second step!

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    1. Robert May

      Not the right thing to do at all Ric, this has been approaching like a goods train hauled like a shunting engine for literally years. ZPG have loaded themselves down with legacy like Billy Bunter fuelling himself with  ALL the pasta just ahead of running a marathon.  Another set of customers, another set of staff. Software, support and training is a specialist skill set, developing good software is even harder, that’s why ZPG keep buying the CRM systems agents move to to get away from them.

      Best thing AM can do is understand  what they have to do rather than all get together and come up with what they think they should do.

       

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    2. James Morris

      Mentioned this last week to our OTM rep (haven’t seen ours in months, she left and he’s taken over) and he clearly had his head screwed on. In a nut shell they are putting their resources into the live data feed which is taking more time than they thought.

      His words were ‘whats the point doing software if the site still requires work’ which makes sense.

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      1. Ric

        Ok, site needs to be right, but to be fair, the stock will make the site 100% better and the stock will only come with the members.

        So if the next OTM round of pushing for members is: Our site is really good now, will you join? then ******, no more members in 2017.

        If they had a different steer it could/would be good, I think if they combined OTM allowing public members to use it in a way that “with permission” data is fed straight in to the agents software, arrange viewings something funky which gives a real synergy between the two and an almost “we are ahead of the online gang” it could be great.

        But if most agents not joining has been because the site doesn’t “look good” then I accept they may be right…. but personally, I think if they ripped off every feature and look that RM had today (arguably good) they would sign up no more members as a result without something else to say…..

        The game changer for me is if they can give unique features…… and what major portal currently talks to its member agents software in a way which will give 24/7/365 features where buyers and sellers feel they can communicate with us in a way the online agents boast.

         

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  3. Robert May

    Hardly a newsflash more of a  “Oh! that finally happened did it?”  My biggest challenge this morning is to remember who it was bet me money this wouldn’t happen, it was so long ago we had the wager.

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    1. AgentV

      I am so disappointed about this. I feel everywhere you look there is a big corporate trying to take control of you!

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      1. Robert May

        Don’t be, attempting  to take control of agents is like juggling jelly stood on a wobble board. All agents have to do is read terms and conditions very closely and understand the Data clauses in respect of data sharing and distribution.

        The data entered into a CRM system belongs to you the agent, take a very firm grip of it and understand it’s value: For every £1 you spend on CRM your data is worth at least £5. Agents ought to be getting free software, free portal advertising and  haggling on a  60/40 deal on the  remaining data income.

        If you want to feel better about this, look out your service agreement, first off work out if you are complying with the laws governing data protection(most of you are not), then read the headlines on how much cash is  being made from vertical opportunities and then go and haggle yourself a deal on a share of it. Without your data, without your vendors, your applicants and your property there are no vertical earning opportunities from your BIG data.

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        1. AgencyInsider

          Spot on Mr May. PIE should nail that comment to the wall of the pub for everyone to read – and act upon.

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        2. carlnelson

          Robert you’re absolutely correct, there are some agencies now that don’t have ownership of their own data, this is the most valuable asset an agency has!

           

          Lock down your systems so an employee can’t walk off with your client list but hand it over to a 3rd party because you’ve not seen the data clause in the T&C’s

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          1. PeeWee

            Just to address the big data comments.  As in many of my posts I do not condone data harvesting, but you have to ask yourself this;

            If data is that valuable to agents then why are they not doing anything with it?  Going back to one of my previous posts (below) my point has and always will be, if you are not making use of “your data” over and above the names and numbers of houses you once sold or rented then it is software houses like ZPG/PSG that give those agents the ability to do something else with their data.  Of course they make money from it, no doubt lots of money, but did you forget that the agent makes money from the union too?  No point in locking up your data and then not having the tools to do anything with it now is there?

            Every home in this land is hooked into multiple data harvesting points before they even get to an agents door or portal site.  Think utilities, home & car & holiday insurance, mobile phone, credit cards and finance.  Even google maps & Nectar know more about you and your data than you do!  Your precious data that you speak of isnt really your data from the beginning apart from the viewing notes of “Vendor called and is annoyed that we let the cat out” and that is worth sweet FA to anyone.

            Comments from ZPG acquisition of PSG
            PeeWee
            APRIL 19, 2016 AT 1:10 PM
            Big news for the industry, but why the fuss?  A train pulls into a station, some people get off and some people get on. No one notices or cares that one driver gets off and a new driver gets on. The train is still on track and heading in the same direction, there is no drama and the destination is the same.
            The data you are so concerned and paralytic with fear about?  People and peoples properties.  Most of, if not all of these people are more than likely to have been crawling all over RM, Zoopla, OTM and any other website they choose long before they get to you the agent.  There is little they don’t already know and nothing that hasn’t already been “sold” to them.  I know how many people used to turn up at my agency door not having had at least a peep into all of the moving services.  Not many; and that was years ago, prior to this new breed of even better connected and educated home movers of today.
            Own your space in your market.
            Use the tools available to you that help you to maximise your potential.  I’m not best pleased about the news, but my vendors, landlords and prospects, when under my influence, moved with me because of the services I offered them.  If you feel aggrieved by this news I would suggest it could be because you don’t quite understand the detail, nor the tools available to you and how to use them.  Investigate them and get to know your enemy and then you might find you’ll end up very good friends.
            Oh and by the way, you have never had control of your data seeing as your “data” was born with feet and hands, eyes and ears.  What?  You think these people are only registered with you and speaking to you and are not on countless other websites selling data?  And if you are that concerned that they will run off because someone mail shots them then take a look a long hard look in the mirror.  If they run off it was because YOU didn’t deliver the thing they have run off to.  In my view and in a bizarre twist this union could well raise standards for the industry.

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            1. Robert May

              If that is the case why  are people paying stupid multipliers to access the data? Flogging verticals to people whose needs are unknown is far harder than  to those who have  qualified needs and a timescale.

              ZPG have bought expert agent to access all the little guys data, the local data, the local information. This acquisition is the visible, can’t hide bit of a complex process, don’t try to play down  the motivation as a so what.

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              1. PeeWee

                I am playing this up not down.  That is exactly my point Robert.  People are paying stupid multipliers to access this data because the agents are not doing anything with it themselves.  Apart from hording it and protecting it for themselves.  Doesnt mean I agree with it, its an industry observation.

                What is the ZPG motivation?

                 

                 

                 

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    2. Michael D

      Yes you called it Robert

      http://www.propertyindustryeye.com/zoopla-deal-how-will-agents-react/

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  4. Chris Wood

    Behold! The gestation of the Uber of estate agency appears to be reaching its final trimester.

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  5. Michael D

    http://www.propertyindustryeye.com/zoopla-deal-how-will-agents-react/

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  6. PeeBee

    From the company website:

    “We’re not for sale, looking to merge or float. There are no uncertainties about us and our products’ future.”

    So, basically, some would say that they’ve been trading and soliciting business using false and misleading statements about their company and product for the past several months…

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    1. SueStretch65

      FFS.

      We just left Vebra and joined Expert Agent…

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      1. AgentV

        SueStretch65

        How do you feel now?

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      2. PeeBee

        https://www.youtube.com/watch?v=vLheWEadUXM

        The chorus says it all…

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  7. GeoW10

    Nice move! Your move Rightmove?

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    1. mrharvey

      Any advance on three “moves” in a comment?

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      1. GeoW10

        Don’t tell anyone, but I’ve heard city investors are backing a huge financial investment for a UK/overseas hybrid.com property portal, with the design and set up under design in Germany. Obviously trying to keep things quite. I wonder why?

        Keep this to yourself!

         

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  8. VillageAgent

    Really disappointed with this news. As a small independent who has been an EA user from their early days in 2005, I always felt Mike and the team were on the side of the little guys. They have been a great software provider (after terrible previous experiences with couple of other well known providers) and Zoopla are the last company I would have wanted them to sell to. Funny, but I assume that the phone message from Zoopla last night may have something to do with this…..they may be waiting a while for me to return their call!!

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    1. AgentV

      I guess Zoopla will now have all our client data that we have built up over many years through registering local people, and will be able to sell it to YOPA to send marketing emails out about cut price subsidised internet listing. Great!!!

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      1. PeeWee

        AgentV you advocate and plug NetHousePrices. Have you checked their privacy policy?

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        1. AgentV

          Please see my comment below to your other post directed to me.

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  9. MarkRowe

    A very wise man told me two years ago, in a meeting, that data is not only vital to the industry but will be the overriding factor on who controls the property marketplace. I’m not suggesting Zoopla are there (yet). However, it’s so important we all (as agents) ensure our data, that we have invested in collecting, is our own, and is not easily piggy backed by other companies to line their own pockets.
    Take a look at your suppliers. Are they valuable because they use their own data or is it because you have gained that data and allowed them to use it, then charged you for the privllage? Let’s all be cautious and think a little smarter about where this data is being sent.

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    1. AgentV

      Anybody out there want to help devise a new system where we get to keep control over our own data that we have spent many thousands of pounds collating over the years?

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      1. Robert May

        It’s done already.

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        1. AgentV

          We need you to launch as soon as possible Robert!!!!!

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          1. Robert May

            you need AM to have it.

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            1. AgentV

              Tell I/us how we can help?

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  10. AgentV

    So disappointed I have to say it twice!

    I guess Zoopla will now have all our client data that we have built up over many years through registering local people, and will be able to sell it to YOPA to send marketing emails out about cut price subsidised internet listing. Great!!!

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    1. PeeWee

      I’ll ask my question twice and purely to bring into focus the wide spread hypocrisy going on in this industry;

      AgentV you advocate and plug NetHousePrices. Have you checked their privacy policy?

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      1. AgentV

        We use a tool provided by net house prices that is very limited to obtaining the odd valuation….same to using RM valuation alerts. But in neither case have I handed over our database of over 4,000 contacts that we have built up over the years, some of which to be fair have come from rightmove and zoopla from our properties for sale, but also many of which are our own registrations.

        I fail to see how bemoaning the fact that the data we have spent our own time and effort accumulating over many years, being handed to anyone on a plate, is being hypocritical. I can be accused of many things….but hypocrisy is not one too many people would ever accuse me of.

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        1. PeeWee

          It was more a sweeping statement not solely directed at you AgentV and just to highlight the point I make that what we consider to be our carefully hand crafted property data isn’t exclusively ours.  Unless you give birth to it and keep it locked in a room with no windows, letterbox or wifi code the very data you are trying so hard to protect is not your data. These are people and they are free to go wander into the wild blue yonder.

          Yes, i understand, you have nurtured this data yourself and invested into it, but are you really telling me that what you have is exclusive to you and is virgin data?  I guarantee your data has been pimping themselves out all over the net on every level.  Everyone talks of locking their data down, yet they lack the ability to make use of that data beyond sell & rent / rent & sell.  You can sweat about protecting “your data” as your own commodity as much as you like, but this isn’t an equal love affair.  This data / these people are not exclusive to you in this marriage and are having all sorts of sordid data affairs behind your back.

          If you only ever kept paper files of your precious, bespoke and exclusive “data” it only takes the agent next door to amass a very similar set of data to yours to set it free.  And if it isn’t the agent next door its the one over the road who is operating in the same space as you generally speaking to the same people.

          Your data is only of value to you when you can offer the data a service.  For all of the rest of the time they are playing the field and being wined and dined by every Tom, Dick and Harry 7 days a week.  It would only work if you can sign exclusive rights to your data and stop your data talking or registering with anyone else.

          Ain’t never gonna happen.

           

           

           

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          1. AgentV

            Fair comments, and I am sorry I thought you were accusing me of hypocrisy. I agree with what you say. I know I can’t protect the data and that they it will be off elsewhere at any opportunity. However over the years I have done my best to build many relationships with anyone I have met through the agency. Whilst I obviously can’t keep a personal relationship with 4,000 plus people, I rely on our weekly email to them with new properties to keep us in mind. Many of my future instructions to sell property will come from these people, that I have tried to court over the years through meeting them on viewings.

            What I don’t want is Zoopla to take my information and undermine all that effort by allowing YOPA to target them all with emails saying they can do the same job as me at half the price (because their system is being sibsidised by investors money)…….especially when I am paying both expert agent and zoopla to serve me.

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  11. Whaley

    “We’re not for sale”

    https://youtu.be/4pQcn2L65J0

    truly the age of Alt facts …..

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    1. PeeWee

      Who knows, it will be you next Whaley!

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      1. mbevan

        Hope not!!

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      2. Whaley

        With my expenses only Apple could afford us.

        Mind you think of the multiplier, the chance to sack me much be worth another £25m…

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  12. Thomas Flowers

    So did RM take control of most of the industries data via their own ‘free’ real time data feed leaving Z to play catch up?

    Do Z now have control of close to 12,000 agents data through acquisition?

    Is this a data control war that has been waged since just before the launch of OTM?

    Why do you believe RM chose 4th July to cut the overnight feed?

    Did RM need to buy PSG or Expert Agent to gain access to your data?

    Is it time Robert May stepped up?

     

     

     

     

     

     

     

     

     

     

     

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    1. PeeBee

      Mr Flowers

      Robert May ‘stepped up’ somewhere around 2009, if my memory serves me correctly.

      I would have to say that he’s been waiting an awful lot more patiently than I ever could ever since for the penny to drop with everyone.

      Read his past comments here and EAT  – total consistency throughout.

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      1. Thomas Flowers

        PeeBee

        I know the efforts yourself, Robert, Chris and others have made.

        Stepped up as in fully launch those new initiatives.

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  13. smile please

    When does a monopoly become a monopoly?

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    1. Whaley

      when you pass go.

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      1. AgentV

        Whilst the rest of us are locked up in jail with the ideas, the drive, the passion…but not the resources to do anything about them. It’s so frustrating….Frustration…another great game!!

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    2. mrharvey

      It’s when you have a single entity in the market. A monopoly is the only supplier, basically. They set the price, too, like a cartel.

      dont worry though, it won’t happen while any of us are alive.

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  14. Jacko03

    After being a customer of PSG (encore live) for 9 years I changed in November 16 to expert agent on the assurance of remaining independent and not having to see the Zoopla logo every day. Oh how silly and naive I am. Perhaps I should sell the business and go and work for the countrywide group or even purple dicks. That’ll really finish off 25 years in the industry. Anyone need a tea boy or toilet cleaner?

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  15. carlnelson

    This deal has nothing to do with software, service to agents or moving agents from OTM back to Zoopla.

    This is about DATA, this is about valuable DATA and the huge profits that can be made from it, I urge you all to read the small print, you need to own and control your own DATA.

    The property industry hasn’t fully got the concept of “Big Data” but when it does there will be some agents who will be shocked to see they don’t have ownership of their own data.

    Read your T&C’s very carefully, ensure you retain ownership of your data and you control what it’s used for and the revenue that it can generate.

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  16. Londonagent1

    Well this has certainly made my decision to move elsewhere unfortunately, I worry that this is all about data as per Carls comment above.

    I have 7 years worth of data and this is vital to my business going forward, i dont want to risk it being shared with my competition!

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  17. SJEA

    Is it time for the likes of AM or a group of agents to set up a Mutual owned platform / software company ?

    I am not a coder, but a few years ago I sat down to write a cloud based, back-end database and responsive front end website to do the things I wanted it to do for both sales and lettings. This was fuelled by the way the portals have progressed for many years and finally when my clients were approached by details provided by the portals – it was the straw that broke the camels back.

    At the time, I was quoted around £6,000 by a few local website providers.

    Instead, it took me a couple of weeks over Christmas to write this myself- again no expert !

    Since then we have made minor changes but the system remain largely the same.

    The reason I make these comments is that it should not be too expensive to write a simple platform, maybe even hosted by each branch to protect their own data by a professional software house.

    The software would need constant attention as the likes of Rightmove develop their own system, I have had to commit a small amount of time updating my system for the likes of the Real Time Update.

    It is not Rocket Science guys – it’s just a little daunting at first.

    The cost of this to a professional software developer could even be a one-off with paying for updates/license at little cost.

    The valuable data is OURS ! Why do we think Z are trying to buy these software developers ?

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    1. Robert May

      Please don’t suggest that. Make ZPG deliver on their contractual obligations as a service supplier but  negotiate on their access to your data. Requiring then to train and support a raft of legacy systems some of which are now 18 years old is a massive millstone that weighs them down like  nothing else. They would be delighted if you do develop your own SAAS system and relieve them of  that huge burden.

       

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      1. SJEA

        Robert,

        Regardless of the data that is provided, it is not difficult to find the information that is required. We have not provided for many years only provided the minimum of information for advertising purposes to ensure that the could not, with our assistance mailshot our clients.

        The portals are there to drive enquiries to us, nothing more. The purchase of the agent’s software is clearly designed to be a one stop shop for agents and then them to provide the essential information required to offer their other services. Z do not need personal information, just very limited info that would not be in breach of their t&c’s or Data Protection.

        The more sources of information you provide to Z, the easier it is to cross reference the information they need !

        This is why we developed our own system, cost is not the issue, but we wanted the system to work as we wanted it and develop it as our industry develops.

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    2. AgentV

      I use a new system we have developed as well. Been experimenting with it…but now I think I will be using it exclusively for client management from now on. Just wished a software developer would do a joint venture with us. I did think think expert agent were interested before this news today.

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  18. PeeBee

    I said “Build it and they will come” to Robert May.  Hats off to the bloke – he built it. They WILL come.

    From what I’ve seen, the only thing that’s being ‘built’ here is an Empire – ready-packed with plump, juicy pockets to pick.

    Also from what I’ve seen, a common trait in Emperors seems to be the habit of standing and fiddling while their Empire burns around them.

     

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  19. agent orange

    Great, this combined with just receiving my annual “hello, we don’t give a rats a@se about you, we still can’t get your company name right on the letter after 7 years but we are just writing to let you know we are are putting your memebership fee up for no particular reason other than we can. Have a nice day” letter from Rightmove. Ever get the feeling we are all lined up against a wall with our pants down?…

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    1. PeeWee

      Any agent without OTM stickers in their window please enter your details below.

      Long Card Number –

      Name on card –

      3 digit security –

       

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      1. PeeBee

        PeeWee

        Blimey! – a near-twin name!

        This is as close as I will get to talking to myself without the usual funny looks…

        Never mind “Any agent without OTM stickers in their window…” – what about the Agents WITH OTM stickers in their windows – the best part of 4500 branches I believe – who still prop up RMs listings and income?

        Assume the position… brace yourselves… repeat the mantra…

        ‘For what we are about to receive…’

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        1. PeeWee

          I agree PeeBee and just so I can state my bleedin obvious please accept this crash course in egg sucking.

          We all have those favourite restaurants we frequent who suddenly lose their “je nais se quois”.  They get lazy with their success, cut corners on their suppliers and the quality of food declines, service goes down, prices go up and all of sudden the diners stop going.

          At some restaurants the diners keep going as they don’t know any better, but one by one the suppliers of the restaurant who produce the highest quality of food stop supplying the restaurant their finest food because the restaurant, now too big for its own boots, keeps squeezing their margins.  Fed up of finding so much is off the menu and what is left is reheated from the day before and the day before; the diners find another restaurant to feast at.

          In a very short space of time word gets around, the media catch hold of this, whip it into a frenzy as the most famous restaurant shuts up shop and the new local, family run restaurant becomes the best in the land.

          The moral of the story is we can all dine on the finest fillet for the price of a wafer thin mint or have our margins squeezed till we all go pop aka Mr Creosote.

           

           

           

           

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          1. PeeBee

            PeeWee

            Bien sûr, mon ami, je suis entièrement d’accord avec vous!

            TOUTEFOIS … le restaurant d’une fois-grand dont nous parlons aujourd’hui nécessite une visite urgente de l’agence des normes alimentaires, car ce qu’ils servent actuellement n’est pas propre à la consommation humaine.

            Pourtant – ils veulent toujours des prix de filet mignon pour la merde qu’ils servent vers le haut

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  20. Traditionalist

    I genuinely had to check the date this morning.  I thought this was an April Fool’s joke.  Very disappointed indeed.  We have been with EA for some time and like everyone else – their USP for us was their independence.  I didnt really see Mike as a wolf in sheep’s clothing, peddling the independence line for so long (now taken down from his site a short time ago), but money talks of course. ZPG are arrogant and difficult to deal with and I am sure we will see a steep rise in costs this year with EA – ZPG have got to recoup their purchase price after all.

    Maybe they can now automate the applicant details from Zoopla enquiries straight into EA  – they havent been able to perform this simple task to date  – however RM enquiries automatically fed into the EA back end making the system work perfectly for building a database and alleviating the time consuming task of entering every enquiry into the system.  Each time I asked EA to sort this out – they blamed Zoopla for not cooperating with them and Zoopla blamed EA for not discussing it with them,  Mmmm.

    We were looking to redesign our website through EA but now we need to really step back and consider what this really means for us and the industry as a whole.  I am not getting a fuzzy feeling about it at all.

    We may be shortly shopping  for a replacement to EA, are you open for business Robert/AM/Trevor Mealham?  MLS must be the way forward for small independents, it works tremendously well in the US.

    Ready to clear the diary for a conference of small independent agents and some of the clever contributors to PIE!!

     

     

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    1. AgentV

      Traditionalist

      Speak to me…please hiphip@agentV.co.uk

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  21. RAL

    OK back to pen, paper and applicant cards for me along with OTM…. might not get me anywhere quickly but it certainly makes me feel better…..

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