Spectre and Reapit have joined forces to launch a new software integration.

This new integration will allow Spectre users to personalise their direct mail campaigns with a more direct approach.

Instead of beginning prospecting letters with ‘Dear Homeowner’ or ‘Dear Landlord’, Spectre will automatically pull through the recipient’s name from the agent’s AgencyCloud account, ensuring vendors and landlords are directly addressed.

According to internal Spectre data, personalised prospecting letters are three times more effective at generating instructions than those with a generic introduction.

In addition to importing contact names into Spectre, the integration with Reapit will see data synced with an agent’s Spectre database.

Agents can access this new integration by heading to the Reapit Foundations Marketplace, where they’ll be added to the onboarding queue and updated when the data is live in their accounts.

Heather Staff, co-founder of Street Group, the business behind the Spectre software, commented: “At Spectre, we’re constantly evolving our technology and its capabilities to make the process of prospecting even easier and help agents achieve better results from their campaigns. Our integration with Reapit achieves exactly that and I’m delighted to announce that it’s now live and ready to install from Reapit’s Foundations Marketplace.

“It’s been proven that using vendor names within your prospecting campaigns is three times more powerful, and now agents don’t even need to manually upload their contacts into Spectre in order to generate these personalised mailers. The whole process is done automatically, thanks to our brand-new integration with Reapit.”

Steve Canning, chief revenue officer at Reapit, commented: “I am very pleased to welcome Spectre as a new partner in the Reapit AppMarket ecosystem. The integration of their innovative technology will augment the capabilities of our customers, providing them with more options to personalise their direct mail campaigns and enhance their prospecting at the click of a button.”