Rightmove has rolled out a new feature within MyRightmove that lets home-hunters organise saved properties into various property lists.
Almost three quarters – 74% – of all leads that are sent to agents are from people who have a MyRightmove account, according to the property portal.
Rightmove says that the new functionality gives people a further reason to register for an account, alongside signing up for instant property alerts and saving bespoke drawn areas.
Since the ability to save properties was introduced in 2001, people have saved over 400 million properties in MyRightmove.
The new property lists will give home-hunters an easier way to consider a number of properties in different areas, shortlist properties they are interested in, and create lists of potential investment properties.
The next development phase, coming later this year, will introduce the opportunity for people to create a list with more than one person, so together they can review properties and send leads.
Product Owner of MyRightmove, Matt Renton, said: “Being able to sort saved properties into various lists is one of most commons requests we receive from people, so we’re really excited to launch this new feature and give people yet another reason to create an account.
“The millions of people who sign up for a MyRightmove account show that they’re seriously considering moving home and they’re much more likely to send leads to agents, so we’re constantly working to enhance the features that are available when people register for an account.”
Sorry I don’t understand this, you’ve twanged my commission hungry inner agency instinct. Non buyers, non tenants, wannabuys and wannarents have lists. Serious buyers, serious tenants, look, find, view or they wait. They don’t have lists of possible homes to pontificate over and no neg worth their commission would swim through treacle dealing with that sort of consumer.
Despite what they want to believe a portal gets one crack at introducing applicants to agents, after that an agent sorts the wills from the won’ts and will be days ahead of the portals getting listings through to people they’ve qualified.
If this is the sort of benefit-less feature they are bolting on to make Rightmove sticky it really does show a drift away from an understanding of how people move home. Entertaining consumers doesn’t win instructions, it doesn’t sell or let property.
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So, they are miles behind OnTheMarket and are behind boomin in terms of ideas of things to help agents.
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“Since the ability to save properties was introduced in 2001, people have saved over 400 million properties in MyRightmove.”
And in the same period only around 25 million properties have sold – one in 16 or thereabouts of those “saved”.
Big figures look pretty cr@p when you compare them with what brings the money in…
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Increase letter of £200 per month today really 113% increase
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