A new property portal has launched which will enable agents to earn money by passing on leads they don’t need to other agents.

Calling itself a ‘shared economy-based portal’, AgentVenture.com says that it will have agents working together rather than competing.

In doing so, they can help raise each other’s revenue.

AgentVenture also promises to give agents an alternative power over their marketing costs.

The portal has a no-subscription model, with actual listings free.

Agents will be paying per lead – and setting their own price for their leads.

When fully live early next year, agents will be able to have their own AgentVenture page to upload both their own listings and, if they wish, other agents’ properties too.

AgentVenture is based in Satu Mare, Romania, where global listings firm Mondinion is also based.

AgentVenture says it has chosen the UK market to launch because “we think it is a phenomenal proving ground for the international real estate industry”.

Asked if there is concern that OnTheMarket agents will not be able to use it, a spokesperson said: “We are not worried about OnTheMarket.

“Sooner or later OTM will finally be forced to drop the one other portal rule, either by court or simply by realising that this business decision that put them on the map is no longer acceptable by agents.

“We believe that all agents will join us, regardless of what one or another player on the market might want.”

EYE asked how AgentVenture will be marketed to both the industry and the public.

The spokesperson said: “We have a young but experienced marketing team that’s fine-tuning our marketing strategy as we speak.

“Also, we’re putting our trust in the hands of the agents and rely a lot on word of mouth.

“AgentVenture is an unconventional, interesting business model for this industry and we’re sure it’s going to turn some heads.”

We asked how leads will be classified and were told: “Pay per lead is not a click. It is a clear inquiry with full contact information to a property advertised by an agent.

“We will have strict rules of what will be considered a lead but agents can also decide to reject a lead if it is spam, unrelated, wrong contact, etc.”

Here are our other questions and their answers:

Q: Why do you think you will succeed when so many others haven’t?

A: AgentVenture is based on sharing economy. Contrary to what others tried in the past, according to this ideology everything is measured and agents’ contributions will be rewarded, now they will really be incentivised to promote their own portal.

They will also keep full control of their portal and can choose everything they want or do not want to present on it.

Q: How will agents be rewarded for passing on unwanted leads, and do you really think this will happen?

A: Agents will get a percentage of the earned revenue if they pass on the potential clients they can’t serve to other agents that can serve them.

For example if you have a property in London and someone’s looking for a house in Manchester, you can pass the client to your buddy who has properties there and earn revenue as well. It’s similar to an affiliate-marketing system. This way, agents can make money even if they cannot offer any fitting properties or can’t serve that particular client.

Also, there is an option to make lead-passing automatic, so you don’t have to actively look for other agents to give your unwanted lead to: we’ll recommend you the one that has the biggest chance of closing the deal.

Q: Why do you think agents will promote other agents?

A: This is the main idea behind all the huge shared economy-based companies today.

Users realise that they can enlarge the market and generate larger revenues working together than competing against each other. Think of five corporations that sprung up over the last five years. At least three of them will be based on this ideology.

www.agentventure.com