A new property portal called NI Bricks has launched in Northern Ireland.

To commemorate the launch, estate agents are being invited to join NI Bricks’ platform with the opportunity to list properties for free for up to three months.

Founded in November last year and launched this week, NI Bricks is the latest product of Soham Technologies Limited. With a strong commitment to reducing listing fees and simplifying the estate agency operations in Northern Ireland.

“NI Bricks was born out of a need for innovation in the real estate sector. We recognized the gap in affordable, tech-driven solutions for estate agents,” said Pragati Kumar Dhingra, founder and CEO of NI Bricks. “With this platform, we aim to lead the digital transformation of the real estate industry in Northern Ireland, ensuring that agents can maximize their reach, minimize their costs, and enhance their business efficiency.”

Dhingra, an industry veteran with over 20 years of experience in the tech sector and 15 years of work specializing in artificial intelligence and digital transformation, brings a wealth of expertise to the company. He is also a member of the advisory board for a publicly listed broker aggregator in India, which serves over 10,000 brokers.

To encourage early adoption, estate agents who register with NI Bricks before the 31st of October 2024 will be able to list properties for free until 31st December 2024.

“Our free listing offer is a chance for agents to experience the full benefits of our platform without any upfront investment,” added Dhingra. “We’re not just offering them a service – we’re providing the support and tools needed to transform their business, save time, and streamline estate agency operations.”

In addition to free listings, NI Bricks is committed to ensuring a smooth onboarding process for its users. The company  has also announced the addition of Fred Ashton to the team, a real estate brokerage veteran with over 50 years of experience in Northern Ireland.

The launch of NI Bricks marks a significant milestone in the evolution of the portal market in Northern Ireland.

Rival portal, HomesNI, officially launched last week with 120 agents signed up and over 11,000 listings.

The portal will be free-to-use for the first month and then introduce a flat rate of £50+VAT per month per branch for all listings for a year, rising to £75 a month from 2026.

The portal plans to become majority-agent-owned in the future and wants to offer up to 75% of the business to agents in Northern Ireland.

Last month the two of the biggest property websites in Northern Ireland announced plans to merge.

PropertyPal unveiled a strategic merger with Propertynews, with a new leadership team set to oversee both listing websites.

The move comes just a few months after Used Cars NI founder Cecil Hetherington bought into PropertyPal.