Hamptons has launched a new advertising campaign that reflects on the ups and downs of buying and renting a property with a tagline ‘It’s a journey, we’ll get you there’.

The new marketing campaign, designed to highlight the benefits of using an estate agent, will feature campaign posters across the capital and the South East. They will be located on the London Underground, National Rail stations, roadside, and in the national press and on social media and direct mail.

Hamptons appointed creative agency, Atomic London, as its lead creative agency in July. The company is working in partnership with recently appointed Total Media.

The estate agency, which has a network of more than 90 branches throughout London and the South of the UK, is looking to reinforce its positioning as the ‘Home Experts’.

Atomic London’s brief is to develop the Home Experts brand platform across all channels, to help the Hamptons brand stand out in a highly competitive market.

Fiona Stewart, head of marketing and PR at Hamptons, said: “We are excited to be delivering a campaign that is a new take on estate agents’ role in helping customers reach their end goal. It’s been great to work with Atomic London and Total Media to bring to life the realities most go through when buying, selling, or renting a home by metaphorically portraying how this journey can feel from our customers point of view and how we as the home experts, can offer the right support, when it’s most needed to our customers to help them reach their final destination; their new home.”

Lesley Cairns, managing director at Hamptons, added: “We have created a campaign that we hope will provide people with the reassurance that even though the journey of buying, selling, or renting a home isn’t always straightforward, we are here every step of the way to provide advice, support and comfort to those considering embarking on their property journey.”