Hamilton Fraser (HFIS) has launched a new group brand, Total Property, bringing their property businesses under one roof in a move that extends the company’s reach to over 40% of the private rented sector.

Total Property will provide a dedicated home for the HFIS group’s property products and services, which are well recognised in the private rented sector. These include government approved schemes – mydeposits, the Property Redress Scheme and Client Money Protect; as well as landlord insurance provider Total Landlord and housing law specialist, Landlord Action.

All products and services across both government schemes and insurance will retain their own brand identity but sit within the wider Total Property brand.

Eddie Hooker, founder and CEO of HFIS, said: “We built the business around the concept of the ‘total landlord’ and everything we do is focused on providing complete protection for our customers. From specialist landlord insurance to our tenancy deposit solutions and legal services, our mission has always been to help professionalise landlords and raise standards in the sector. As the business has grown, we now offer more property solutions for agents, landlords and tenants across the market.

“The brand launch of Total Property is a significant landmark for HFIS, but this is just the first stage in an exciting new chapter for the business. Total Property is the culmination of our vision to transform the way our customers interact with us, making their lives easier by enabling access to our collective support, products and services in one place. Over the coming months we’re looking forward to launching some exciting initiatives which will bring the brand to life and offer an existing opportunity to work with our customers more closely than ever before.”

HFIS has grown rapidly since it began providing the first landlord-specific buildings insurance to the market in 1996. The group now offers ten unique brands spread across two industries – the aesthetic sector and the private rented sector.

With the creation of Total Property, the Hamilton Fraser brand will now focus solely on being a provider of medical malpractice insurance to the aesthetics sector, while Total Property will bring together the group’s extensive private rented sector expertise under one roof, making it easier for customers to be compliant and professional and eventually joining up the delivery of its products and services to landlords, agents and tenants.