A new call-tracking service to help property agents identify which marketing campaigns, ads, web pages, and specific keywords drive phone calls has been launched by Moneypenny.

The answering service provider says that phone calls remain  one of the most valuable forms of customer engagement, and understanding how they are generated is crucial to maximising marketing return on investment (ROI).

With Moneypenny’s Call Tracking service, sales and letting agents can now track the journey of each call back to its source. This provides a clear picture of which marketing strategies are performing best and how Moneypenny is adding value.

Sally Moth, group head of product marketing at Moneypenny, said: “With Moneypenny’s new Call Tracking service, marketers no longer need to guess which campaigns are performing well. They now have the visibility to see the true impact of their efforts in real time. By combining robust call tracking with professional call answering, businesses can guarantee that every call is answered and that every customer is given a fantastic first impression.”

Lauren Williams, business development manager at the company, commented: “Phone calls are a critical part of the customer journey, particularly for businesses in the property industry. However, until now, tracking the source of those calls has been a challenge. Our new service allows them to optimise the most effective marketing tactics, allocate budget to the channels that drive results and help them grow.”

Ian Leadbetter, CEO of Ruler Analytics, which partnered with Moneypenny to create the solution, added: “By pairing Ruler’s advanced marketing attribution technology with Moneypenny’s exceptional communication services, we’re helping businesses uncover the true ROI of their efforts and make smarter decisions that drive growth.”