Property industry veteran Mal McCallion has announced his latest venture – an AI-driven property search platform called MyPorta, developed under the project name IntelProp.

Designed to be fully optimised for AI and voice search, the platform aims to make property listings easily discoverable through conversational technology.

Set to launch publicly in the first quarter of 2026, MyPorta will offer free, open-ended property listings, positioning itself as an alternative to the UK’s established portals.

McCallion, who helped launch Primelocation in 2000 and Zoopla in 2008, said the project reflects his belief in AI’s potential to reshape how people search for, assess, and act on property opportunities.

“Today we’re launching a brand that stands for something very different,” said McCallion. “We believe home search should be inspired – reflective of the depth of someone’s life and future – not just a grid of properties that a portal
wants you to see.”

He continued: “With MyPorta, we’re flipping the script: the search adapts to the person, not the other way around. And we’re also flipping how dominant property platforms make money.

“The future of portals is built from revenue gained through great service to consumers – not relentlessly grabbing as much as possible from hard-pressed estate and letting agents.”