A high street estate agent has warned that online agents will ultimately lose vendors money “because they can’t negotiate on your behalf”.
In a personal opinion piece on CityA.M., James Robinson, general manager of London firm Lurot Brand, said that purchasers wanting to buy a house cheaply could turn to online agents.
They would then get “direct access to lots of naïve, unrepresented vendors relying on a property version of eBay with a helpline”.
Unsuspecting sellers are, he said, “unprotected against last minute price chips based on spurious claims of market downturns, bad surveys and downward valuations, which are things agents parry daily”.
He added: “You may be thinking, ‘Well, he would say this, he’s an estate agent’. But it may surprise you to hear that we estate agents invariably use estate agents to sell our own properties.”
Meanwhile, with online agents still making headlines, this latest spoof video from RedDoor Homes in Rochester, Kent, could hardly be more topical.
Comments (9)
Love it. Genius yet again. Well done Red Doors keep them coming! Wish I’d thought of it.
Should agents be promoting this video via social media?
yes they should. We are are happy to povide a copy to any agent free of charge for them to use.
Brilliant!!!
Two guesses who keeps disliking all the comments… It think we may only need the one!
I see the poster who doesn’t like anything negative said about a certain online entity is marking its territory again this morning with all the panache of an incontinent spaniel.
Shall we open a book on who this serial disliker works for? Oh hang on. We ALL know. Don’t we.
Well done Red Door, great video….I think this has a better chance of going viral than the ‘Experts in Property’ video in the previous article, which was not great. Keep up the good work.
Whatever the merit of the message, and unrepresented buyers may struggle to negotiate I agree, labelling your customer as “naive”, even just quietly inside your own head, is not the place to start. Uncertain, unsure, seeking best advice/guidance, etc fine. But treat your customer as naive and they will vote with their feet.
What amazes me about these videos is the quality of the production and the great acting. Well done again!
Well done Red Door. Another Oscar winner!