Edward Mellor has signed up to OnTheMarket – and removed its property listings from Zoopla.
The signing comes at an exciting time for the OnTheMarket, which was recently acquired by CoStar Group, with Edward Mellor following in the footsteps of Leaders Romans Group (LRG) by selecting the portal, along with Rightmove, as the only two major platforms it will be listing properties with going forward.
Headquartered in Stockport, the 15-branch estate agency network operates throughout Tameside, Stockport, Cheshire, and Greater Manchester, offering fully integrated financial services, planning, conveyancing, and surveying businesses, as well as property management, development and auction divisions.
Colin Mellor, CEO of Edward Mellor, said: “For us it is now clear that with CoStar’s substantial financial reserves their recent acquisition creates the opportunity for a paradigm shift in the marketing of properties, both for consumers and agents alike. We envisage the OnTheMarket Brand now becoming a major influencer in the portal market and we look forward to seeing how our relationship develops.”
The dropping of Zoopla is not necessary given that OnTheMarket scrapped its ‘One Other Portal’ rule seven years ago – but brandishes a strong show of support for OnTheMarket from Edward Mellor, with more estate agencies expected to follow suit.
Jason Tebb, president of OnTheMarket, commented: “I’m delighted Edward Mellor has chosen to commit to OnTheMarket as part of its two-portal strategy. The addition of such a strong regional brand further strengthens our presence in the North West as we continue our push for growth across the country.
“It’s an incredibly exciting time for our agents, with the acquisition by CoStar Group accelerating our target of becoming the market leader, bringing industry-leading global expertise and significant financial firepower to help deliver even more value for all our customers.”
Leaders Romans Group signs up to OnTheMarket after dropping Zoopla
‘President’? Oh, ffs.
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The beginning of the end for number two.
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I would imagine most agents will and this will become daily news as they are letting us have it for FREE for a year. The problem is this, agents don’t think like the public, rightmove is too expensive and we now pay to get applicants that we got for free way back when, BUT, you walk up and down any high street and ask people if they were to go home and look for property online, everyone will say Rightmove. Even Spicerhaart who are invested in on the market still wont leave Rightmove. We all love the idea, but reality is, it has the monopoly and the public want their home on rightmove.
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It’s a misconception that individuals exclusively rely on Rightmove when searching for properties. From my observation, people explore various avenues to find their ideal property, which is why many competent agents opt not to use Rightmove.
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