Invisible Homes, an ‘off market’ property platform that introduces properties to member agents in South West London, has unveiled plans to expand its operation nationwide.

Originally launched as an estate agency in 2018 by Mark Wells, the company switched to becoming a lead generation platform for other agents in the capital.

Invisible Homes CEO, Wells, said: “With a proven model in place, in 2021 we stopped selling our own listings and instead opened up to agents, providing a new and effective platform to assist the buying/selling process.”

According Wells, the company is currently working with around 30 agents in South West London.

Wells says that his firm makes in the region of 20 property introductions to agents each month and has 25,000 registered buyers. He adds that in the past four months, Invisible Homes has introduced just over 100 properties, collectively worth £160m, to member agents, with each paying a monthly subscription of £375.

In addition, if a vendor is introduced direct to an estate agent and the property sells, Invisible Homes will take 20% of the net fee.

Wells commented: “Invisible Homes supercharges ‘off-market’ selling for estate agents.  We give agents access to many thousands of motivated buyers for each of their listings.  Our platform chooses the most appropriate buyers first, and with no date stamp attached, the risk of a property becoming ‘stale’ is removed.”

He continued: “Our current focus is a relatively small area in South West London in order to ensure we have the whole pool of buyers.  However, the ongoing plan is to expand throughout London later this year and into 2023 and to cover the rest of the UK in 2024.”