London £5m-plus market on hold as Budget approaches

Activity in London’s £5m-plus property market remains subdued, as buyers wait ahead of the upcoming Budget, according to Savills.

Analysis of both second-hand and new-build sales shows 93 transactions in the £5m-plus range in Q3 2025, down 18% compared with the same period in 2024. Sales remain 72% higher than in 2019.

Year-to-date, £2.94 billion has been spent on homes priced at £5m or more, a 15% decline compared with last year. The drop is largely driven by weaker sales of properties priced over £10m.

“While the summer is typically a quieter time for London’s most rarefied markets, the last couple of months have indicated a decline, even accounting for seasonal trends,” said Frances McDonald, director of residential research at Savills.

“The very top end of the market is feeling the biggest impact. Both the number of sales and values are only slightly subdued between £5-10m, but activity above £10m has seen a much steeper dip in momentum. The number of potential buyers in this segment of the market had already fallen since the end of the non-dom regime, and now the existing pool of buyers will be biding their time to see what the upcoming Budget brings.

“That said, there is still a layer of demand from opportunistic buyers looking to take advantage of any compelling value currently on offer.”

The largest proportion of sales above this price point took place in Kensington (12%), marking a shift in buyer direction away from Chelsea (10%) and Belgravia (10%), which have reigned for the last 5 years.

Overall, the traditional prime central London postcodes of Kensington, Belgravia, Mayfair, and Chelsea accounted for 42% of sales so far this year. This is lower than the 48% seen during the same period last year, as ‘prime’ buyers expand their search areas to neighbourhoods such as Notting Hill, Bayswater,  South Kensington, and Marylebone.

“Domestic buyers looking to acquire their main residence are taking advantage of softening prices and reduced competition and are taking up a bigger share of the market. As a result, demand has shifted towards second-hand houses in areas that are typically less synonymous with high-end international investors,” said Richard Gutteridge, co-head of prime central London at Savills.

“But, despite a shallower pool of active buyers, vitally, there has not been a rush of new stock brought to the market since the first Budget of the new government, reflecting London’s enduring appeal. But still, the amount of unsold stock on the market has risen, leading to a disconnect between supply and demand.

“In recent months, we’ve continued to see multiple transactions exceeding £30m, as exceptional, best-in-class homes in the capital maintain their appeal among the global elite. Despite market fluctuations, London’s lifestyle appeal remains a cornerstone of its enduring attractiveness.”

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2 Comments

  1. BillyTheFish

    The top few % of the population in terms of wealth have plenty to go round and it is very interesting to see that despite general market/budget blues affecting the whole of the UK, £5mill+ sales are 72% higher than pre-Covid. This happens to be just before £700bill was passed from Govt directly into these peoples pockets (not just in the UK, benefitting overseas buyers too). Funny that.

    The opposite can be said for homeownership which has been heading south for decades as the cost of living crisis worsens and living standards drop. Lets have an article showing stats on the mass market which matters much more to your readers rather than the very small one which lines a few peoples pockets and pumps up egos.

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  2. slump2025

    Let’s not forget about all the murky transactions over the years that created an artificial bubble in London market, NCA reckons £10 Billion a year in money laundering activity much in London and all those murky opaque trusts being investigated.

    Many properties in London owned by overseas entities etc incl Russian under sanctions etc + many other Far Eastern nationals. All of this will result in a fire sale, the bottom of the PCL is nowhere in sight, many painful years ahead. Prices will simply reset at prices where “clean buyers” emerge.

    Luxury apartments will fall 50-60% in many areas where criminals have targeted luxury developments. There is no rush to buy whatsoever, firstly much depends on Labour’s autumn budget next month. Now the market is virtually “dead in the water”.

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