In a market where most property searches start online, first impressions don’t just count – they scroll.

Good photography is a core part of any sales or lettings strategy. Clear, well-lit images can drive clicks, enquiries and viewings, while poor ones can stop a listing dead before it’s even been considered.

Which makes the following example all the more curious. A set of images used to market a rental property by Connells in Northampton raises the obvious question: what exactly was the agent expecting?

Take a look for yourself.

You can view the listing here.