Leaders Romans Group has rebranded as LRG. The company says that the new identity strengthens the property services group position as a modern, forward-thinking brand that delivers, “everything property, all under one roof.”

The transformation reflects LRG’s evolution into a dynamic parent brand, uniting under a single, cohesive identity 24 specialist property-related services from residential sales and lettings to planning, architecture, surveying and commercial services.

LRG’s ongoing expansion has been driven by strategic acquisitions, strengthening its presence across the UK and enhancing its ability to provide a comprehensive range of property services. This includes its commitment to sustainability, ensuring that as LRG grows, it continues to lead the way in environmentally responsible practices.

Michael Cook, CEO of LRG, commented:

“LRG has become much more than many people realise. When we speak to clients, they’re often surprised by the breadth of our services and our number of brands.

“This rebrand is about making that clearer – giving us the impact and recognition we need while setting the stage for future growth. LRG is now a name that represents everything we do in property – strong, modern, and ready for what’s next.

Kiersty Sims, Group Marketing Director, commented:

“As we expand our portfolio, LRG remains committed to preserving the unique identities of the strongest estate agency brands we acquire, recognising their deep-rooted connections within their communities.

“Our strategy includes integrating central ancillary service brands such as mortgages, insurance, and surveys, which not only support our existing brands but also seamlessly extend to new acquisitions, ensuring swift and comprehensive service coverage.”