Leaders Romans Group (LRG) has announced the rebrand and amalgamation of Start Financial Services into Mortgage Scout. Start Financial Services is part of the Acorn Group, which was acquired by LRG in 2022.

This strategic move aligns the group’s financial services more closely with LRG’s national brand presence, expanding its influence within London and the South East.

The combined business currently transacts in excess of 7,000 mortgage and protection cases annually and plans to increase its market share further. The transitioning advisers will continue to be based out of the Acorn Bromley headquarters and agency network, maintaining a strong local presence.

Tom Davies, group financial services managing director of LRG, commented: “This rebrand is not merely a change of name; it is a transformation in our service delivery and strategic positioning. By rebranding Start Financial Services to Mortgage Scout, we are laying the foundations for significant growth.

“Our focus is on investing in our people, pooling resources, and fostering a collaborative environment where ideas, skills, and support thrive. We have talented and driven people working in both brands, and we are excited to pursue our ambitions by working more closely together under one brand.”

“Our agency network now exceeds 300 across all of LRG’s brands, and the rebrand ensures that our clients receive the same personal service from the same exceptional team, but with an enhanced suite of offerings and a stronger market presence.”