It’s been a very busy time on Property Tribes, the UK’s leading landlord and investor community.
On a typical day we achieve around 2,500 unique visitors and around 17,000 to 20,000 page views.
This shows that landlords are hungry for information and solutions to problems!
Here are this week’s trending topics:
1. Confident?
A first-time landlord is having the “wobbles” on the eve of the completion of his first BTL property,
Know your customer:
i. Small landlords often work in isolation because they do not regards themselves as a landlord.
They are a vet, or a lawyer, or a manager, or some other profession!
Providing support for wannabe landlords can help you achieve sales and lettings instructions.
A monthly free event in your offices to answer landlord questions or answering questions on a forum will help bring in new business to your agency.
2. MPs and peers to consider eviction legislation
The All Party Parliamentary Group for the Private Rented Sector has launched a short inquiry into Sarah Teather MP’s Bill to tackle the problem of retaliatory evictions in private rented housing.
Retaliatory evictions are commonly understood to have taken place where a tenant asked their landlord to carry out repairs to their properties and the landlord responds by serving notice on them to leave the home. Tenants and landlord organisations dispute the extent to which such evictions take place.
Sarah Teather MP’s Tenancies (Reform) Bill seeks to protect tenants against such evictions and to amend the law on notices seeking possession relating to assured shorthold tenancies.
A landlord is concerned that he had let his property out without informing the lender of his residential mortgage.
Know your customer:
i. “Accidental” landlords who are letting out the family home because of a change in circumstances need a lot of extra support.
The family home is a place full of emotion and memories and it can be very hard to have to let it out to tenants. As an agent, you can offer a great deal in this regard, helping the client let the home safely and compliantly, and offering re-assurance to them that their home will be well maintained and looked after.
TDS have produced a helpful Handbook on this topic
Bonus:
Property Tribes achieves its massive eyeballs with no marketing budget, no SEO, no PPC, no SEO.
We achieve this solely through social interaction. The No. 1 benefit of this is that clients find you, rather than you finding them.
Many people fail to understand the “method” of the social web.
This is how I describe it.
The old business method was to sell the sweet and give away the wrapper.
The new business method dictated by the web is to give away the sweet and sell the wrapper.
In other words, offer free advice and input, and then your business has the solution to the problem. (The wrapper). Interaction on the social web allows you to demonstrate your domain expertise, become a trusted source of information, and build a google “footprint” that will come to dominate your area.
It’s very common for businesses to fear the social web, because they cannot control it.
The web rewards authenticity, transparency, standing in a position of responsibility, and showing that your business listens more than it speaks.
At the NALS Conference on November 13, I will be speaking on the topic of “Managing your on-line reputation”.
I will be sharing my controversial views on this topic and explaining how attention is now a commodity and a bad review can be the best thing that ever happened for your business.
Tickets and further information are available here
In the meantime, I created a post on Property Tribes about the 4 ESSENTIAL social media platforms that I believe all property professionals should be using, and how to get the maximum return out of them for the minimum investment of your time.
Thank you for reading the Landlords’ Barometer and I will leave you with another of my favourite quotes:
“Entrepreneurship is living a few years of your life like most people won’t so you can spend the rest of your life like most people can’t.”
– Warren G. Tracy’s student
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