Kerfuffle completes acquisition of specialist PropTech firm

Kerfuffle has completed the acquisition of PropTech resource specialist Unissu.

Unissu is a well-established platform that provides technology solutions for the real estate industry, with over 10,000 PropTech companies around the world.

Unissu focuses on three core areas, all of which are current trends in the PropTech industry, including  helping real estate professionals who are interested in the future of the built environment learn about the matters that are important to them by hosting video and written content from around the world on their proprietary event platform.

The company also publishes unique UniScore reports that help profile PropTech companies and providing access to the Unissu marketplace data to help our clients find their best partners.

In addition, it offers an independent procurement service, helping real estate firms find and select the PropTech companies to work with on their tech projects.

Simon Whale

Eddie Holmes, CEO of Unissu, said “Joining Kerfuffle presents a promising opportunity and it was clear when we started talking that Kerfuffle and Unissu were a perfect match, given our combined deep focus and specialism in this valuable and growing niche.”

Simon Whale, CEO of Kerfuffle added “We often hear that the world is famously becoming smaller and more connected, that’s especially true for PropTech. Each year, the number of companies entering the UK market grows, creating both exciting opportunities & the challenge of navigating an increasingly crowded landscape. With so many options, agents can sometimes face a dilemma in choosing the right suppliers to work with, a classic paradox of choice.

“That’s where resources like Unissu & Kerfuffle were always aligned and why it was such an obvious move, helping to facilitate the connections needed between agents and PropTech providers. This benefits everyone, especially the home-moving public, who now expect the same tech-enabled customer service they see in other industries.

“One standout feature for me is the significant investment in their events platform, which at its peak brought together over 3,500 property professionals in a single day, with insights you simply don’t see on other platforms. That level of engagement can only help Kerfuffle and our supplier partners gain greater visibility, moving beyond the typical reliance on SOLUS emails and daily news updates.”

 

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