Keller Williams, the US-headquartered franchising operation which launched in the UK a couple of years ago, has appointed Eddie Redstone to its Mayfair office.

Redstone’s focus will be on recruiting more agents in the Mayfair area over the next 12 months.

Redstone, who trained as an accountant with BDO Stoy Hayward, has been in residential estate agency and financial services for over 30 years both as an employee and running his own business.

He said: “I am joining Keller Williams at a very exciting time.

“It is a strong global brand that has developed and grown organically, building on its award-winning training and the support network it provides to its team of agents.

“The Keller Williams business model is a superb concept and offers agents and entrepreneurs a great opportunity to make a mark on the property market.”

Matt Fetick, who heads up Keller Williams Mayfair, said: “Recruiting Eddie is a key to developing the Mayfair team to the next level.”

A spokesperson for Keller Williams said the UK team is now 90 strong.