We are wondering if this Countrywide business has a subliminal desire to join OnTheMarket.
Of course, none of the Countrywide brands belong.
But just take a look at TuckerGardner’s website. There seems to be something very familiar about it.
However, we are told that the video was launched in Jun 2012, long before the launch of OTM or before it was known what its branding would look like.
Typical Countrywide-not an original thought in their corporate body!
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How do they get away with basic sales puff that only contains an element of truth. Where does the ‘unrivalled’ local coverage come from? I suppose the buddy system works really well on a Saturday afternoon when someone walks past a TG office and it’s got nobody in it. They just get their phone out and ring ‘Buddy’ – simples!
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What is it with the robot sounding voice over, sounds awful
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Ad states “There’s always someone in the office to help.”
That’s one brave claim…
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Ah, but it didn’t go as far as to say they would be happy to 😉
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Has to be one of the worse voice overs EVER!
I don’t believe the office don’t have targets, its a Countrywide office, they build their company on targets and performance management!
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ANY sales operation which states it does not have sales targets is firstly insulting the intelligence of anyone they state it to; secondly blatantly lying which will cost them business from people who should expect honesty and integrity; and thirdly on a very steep path to oblivion.
Imagine the pitch at the MA:
“Well… of course we will list your property – but please don’t set any expectations to move because we don’t actually target ourselves to sell it for you…”
Beggars belief…
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This is just wrong.
Progressive organisations are now setting themselves apart from their competitors by removing sales targets from the organisation and focusing on customer service indicators, promoter scores and other behaviour metrics to measure staff.
The logic being, if you’re removing the incentive to sell because it lines your own pockets and reward on great service, then once you get over the short term slump, you will actually increase income.
In a world where you have 5 high street competitors and 100 online offerings, how do you really set yourself apart apart from price?
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Outsider, You obviously have no experience of Countrywide as a business,
Saying a Countrywide office does not have targets is like saying the earth is flat!
They are targeted on litery EVERY aspect of their business, you would not believe some of the things they are targeted to.
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I never mentioned countrywide. I was commenting on peebee’s remark that any sales operation without targets are liars and insulting to customers.
That is just plain wrong and an attitude that unfortunately is very hard to shift in the older population of salesmen.
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Really Outsider? Every profitable business will have a target of some description within its original business model and yearly budgets surely?
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They do have targets, but it’s on individual customer support and service. Treat the customer right, and assuming you have the right proposition, you will win everytime.
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I LOVE this comment.
Someone please make it ‘Comment of the Week’.
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Awww… come on – it REALLY IS worthy of ‘Comment of the Week’.
It is the future. Apparently we all need to embrace it.
Imagine the discussion between the Area Director of the firm and the vendor – some three months along the line, not a single viewing:
“Not trying? Oh, au contraire, Mr Vendor… I can absolutely assure you that your ‘Nominated Customer Service Colleague, Tallulah-Chenile, is one of our most competent and accomplished Customer Service Colleagues – as can be demonstrated by her most recent performance statistics which I am happy to email to you for perusal.
You will see that her CSIs are top-notch; her Promotor Score is one of the highest I have seen and, well… to say that I am honoured to work with someone whose Behaviour Metrics hit such giddy heights is an understatement.
I have personally watched her in action with someone who, quite coincidentally rang in to discuss your property yesterday, and believe me, that person must have felt ten feet tall when they put the phone down.
Viewing? Oh I’m afraid not – I think the lady rang up to arrange one but then they went off on a tangent when the lady said she was feeling a tad stressed because trying to book viewings was like getting blood out of a stone, and Tallulah-Chenile recommended a superb book on Tantric Yoga to the lady, which she was going to buy from the shop down the road next to that rather pushy Estate Agent who care nothing about people – just viewings and sales.
I’m just so glad we don’t focus on those ‘salesy’ things anymore. Made it so difficult to concentrate on our core business – ‘Just Being Nice’ and hitting our Customer Service KPI targets, which we are now able to do and as you will see with Tallulah-Chenile’s brilliant rating on the email I’m sending you now.
Now – could I please inform you that when you receive your email you will note there is a link to a short questionnaire which I would really appreciate it if you would take a couple of minutes to complete, which assists my Bigger Area Director to monitor my performance in key skill areas.
To be honest, I’m slightly low this week on Customer Engagement score, and for some reason my Retention stats have flat-lined – but to be honest I’m blaming that on time constraints.
Hopefully next week will be different seeing as we will have at least a 20% reduction in customers to offer our fantastic individual customer support to – giving us even more time with our valued customers like yourself, Mr Vendor.
Thank you for calling – and I do hope that your call today has filled you with peace and joy.
If not, may I recommend a book to you on Tantric Yoga, which is available down the street next to that rather pushy ‘sales, sales, sales’ Estate Agent.
Awful – that kind of pressure. it’s just not the way it’s done these days, you know.
Goodbye – and thank you once again for ringing. Your call is valuable to us and we appreciate you taking the time to speak to us.”
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Living within walking distance of a TG office I have watched as their market share dived after the Countrywide acquisition. When they were independent I would have believed the ‘no targets’ statement as they totally dominated the local market, but now?? All the better for the two other corporates in the village as average fees have gone up as a result!
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