Property services firm Kaleidoscope Ventures has rebranded four independent agencies it has acquired over the past seven years to come under the brand of the longest-running firm in the group, Alexander & Co.

Four firms – Bannisters in Bicester, Claire Lloyd Properties in Aylesbury, Hartwells in Aylesbury and Wing and Baker Pearce in Harrow – have been rebranded to Alexander & Co, another firm within the Kaleidoscope network that has been in existence since 1970.

Over the next 12 months, Alexander & Co will launch a number of new services such as an online platform where customers can access property inventories and rental statements and monitor the progress of maintenance issues.

Together the agencies, which employ over 90 staff and have a combined 150 years’ experience, form one of the largest groups of independent estate agencies in the Oxfordshire, Buckinghamshire, Berkshire and Middlesex regions.

George Thomas, chief executive of the group, said: “Alexander & Co was established almost 50 years ago.

“Based in Dunstable, it’s rich in heritage, experience and has a reputation for giving customers the very best service – everything we stand for today. In this context it’s a natural evolution for us, and very much business as usual.

“Our clients will have access to an even wider pool of investment opportunities, in terms of properties to buy and let, and in areas perhaps they weren’t considering, along with greater marketing of their properties from a team they’ve enjoyed long-term relationships with.”