An East London agency that has spent a decade under the Nelsons brand has moved to Hunters.

The change means Hunters will have a presence in hipster-friendly Shoreditch, run by Polat Ali, aside its other branches in the areas of Hackney, Bow and Plaistow.

Ali said: “After 10 successful years of trading under the Nelsons brand, we’re delighted to have joined one of the leading estate agents in the country.

“With more than 200 nationwide offices, Hunters’ successful expansion is built around excellent customer service and unrivalled proactivity, and these are values and beliefs that have been at the core of our business since its conception.”

Glynis Frew, chief executive of Hunters Property, said: “The combination of great local knowledge from our franchise partners, backed up by a strong national brand and marketing, adds real value for our customers.”