Humberts is to unveil its new branding to an expected 100,000 visitors at the CLA Game Fair at Blenheim Palace this weekend.

Following the demerger in June with Chestertons – which is now up for sale – Humberts will be underlining its status as a predominantly country agent.

People at the Game Fair will be asked to take part in a social media based competition.

Humberts employees will be giving out white “#pedigreesince1842” rosettes and doggy treats to those Game Fair visitors with interesting looking dogs.

Each dog owner with the rosette will be asked to tweet (or text) a picture of their dog to @Humberts1842 (using the hashtag #pedigreesince1842).

Game Fair visitors without dogs will also be asked to search out the dogs with rosettes and tweet or text in their pictures.

Prizes include vouchers for country clothes and wellies.

Eye readers can get to see the new logo here without needing to put on their wellies – and with not a dog in sight.