Hometrack has launched a data services arm designed to power better business decisions for lenders, brokers and property professionals.

Hometrack Data Services combines figures from Zoopla, industry analysis and AI-powered solutions. The aim is to provide a wide range of products tailored to the needs of individual industries.

We are told that for lenders, housebuilders, brokers and property professionals these include property listings data: property market intelligence and comparable figures.

Hometrack, as part of its PR and marketing push, provides the following examples of how the data can be used:

• Lenders can use it to increase customer engagement outside of the traditional renewal cycle by providing information such as up-to-date property valuations or local market conditions

• Estate agents can use Hometrack’s local market information to inform valuations and provide local market information

• Mortgage Brokers can use it for valuations and to identify the right product for their customers the first time around

• Housebuilders can gain accurate independent property market data to guide their land acquisitions and product mix decisions, and calculate gross development values

Ross Allan, director of Hometrack data services, said: “The launch of Hometrack data services marks the next step in Hometrack’s journey to meet our customers’ constantly advancing data needs.

“We’re confident that the suite of solutions available through Hometrack Data Services will be a game changer for any property business looking to drive efficiencies and improve decision-making.”