Homeflow and Alto Software Group have launched a partnership allowing estate agents to send qualified and enriched leads directly from Homeflow’s products – website, lead manager, or valuations – into Alto’s CRM platform.

The integration reduces manual data handling and ensures negotiators have immediate context on leads. Homeflow’s automation and tracking tools generate and prioritise leads, which are then passed seamlessly into Alto, creating a more connected and efficient workflow for agencies.

Jeremy Harford Tapp, co-founder of Homeflow, said: “We’re building the most trusted front end platform in estate agency, helping agents generate and qualify leads with real efficiency. This partnership with Alto means that all that enhanced data now sits seamlessly inside the CRM. Agents get top class marketing and lead management on the front end, and a powerful core system at the centre of their operations.”

Stu Pick, partnerships director at Alto Software Group, added: “By partnering with Homeflow, we’re connecting high performing digital lead generation and qualification tools directly into Alto. Our agency customers benefit from cleaner data, smoother workflows and a more joined up experience from first enquiry all the way through to the transaction.”