Historic estate agency unveils rebrand following acquisition

Cosway’s old branding

Cosway Estates, one of North West London’s longest-established property firms, has launched a new brand as it marks its 90th anniversary.

Founded in 1935 and based in Mill Hill, Cosway Estates serves Mill Hill, Edgware, Stanmore, Totteridge, Woodside Park, Finchley and Hendon.

The rebrand follows Director Ory Halperin’s acquisition of his business partner’s shares in 2025 and reflects the company’s focus on modernising its operations while maintaining its local presence and long-standing community relationships.

Halperin commented: “Reaching 90 years gave us the perfect opportunity to reflect on where we’ve come from and where we’re going. Cosway has always been about people and property, but the way clients expect us to service their needs has evolved.

Proposed new branding

“This rebrand is about modernising the business for 2026 and beyond, embracing technology and AI, and creating a true one-stop shop. Importantly, this is very much a team achievement – I couldn’t have done it without the dedication and support of the brilliant team in the office.”

“This rebrand is about future-proofing the business,” Halperin added. “We’re proud of our legacy, but even more excited about the future, raising standards, delivering premium service, premium results, and taking Cosway to the next level over the decade ahead.”

 

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