Hamptons has appointed creative agency Atomic London as its lead creative agency. The company will work in partnership with recently appointed Total Media.

The estate agency, which has a network of more than 90 branches throughout London and the South of the UK, is looking to reinforce its positioning as the ‘Home Experts’.

Atomic London will now partner with Hamptons to develop the Home Experts brand platform across all channels, to help the brand stand out in a highly competitive market.

The new brand platform will leverage Hamptons’ heritage as a 150+ year-old business and a service offering which spans sales, lettings, property management, portfolio management, short-lets, corporate relocations, international sales and rentals, new homes, build-to-rent and a private office.

The engagement will also draw on the expertise of Supernova, the social creator agency launched by Atomic last year.

This will be in partnership with Total Media, which has delivered Hampton’s UK-based multi-channel media campaign since December last year.

The campaign is based on behavioural insights rather than using fixed demographics, tapping into life events such as the birth of a first child, which increases the likelihood of a move by 62% within the next year.

Fiona Stewart, head of marketing and PR, Hamptons, commented: “The collaboration with Atomic London marks an exciting chapter for Hamptons. Their dynamic approach has not only met with our brief but exceeded our expectations.”

Louise Rudaizky, managing director, Atomic London, added: “Hamptons are fantastic clients to work with. They’re ultra collaborative and open to making brave decisions that will allow them to get cut-through in an oversaturated market.

“It’s great to have the opportunity to bring in specialists from across the Atomic orbit to help grow the Hamptons business.”