Guild celebrates increase in market share

Iain McKenzie, CEO of The Guild of Property Professionals

The Guild of Property Professionals is currently the only estate agency grouping within the top five positions that has seen new instruction market share growth between 2021 and 2022, according to figures provided by Twenty EA Insight.

The organisation acknowledged that the 0.66% growth revealed by the independent statistics provider “may seem marginal” but when compared with compared with the other top five groups and brands, which saw a decline, it shows independent agents across the UK are growing market share with combined instruction numbers of over 74,000.

Iain McKenzie, CEO of The Guild of Property Professionals, said: “A combination of network expansion as well as innovation is responsible for the increase in market share over 2022. We have had a numerous members join during 2022, which has increased the network’s reach throughout the UK.

“We have also partnered with key service providers and launched several innovative products and services that have assisted our members in standing out from their competitors and growing their market share, while many other estate agency groups have seen their market share decline.”

McKenzie added that, while the market is expected to be tougher in 2023, the guild will continue to focus on expanding the network. “The long-term goal of the guild is to have a member in every region within the UK, offering a comprehensive referral network which will benefit both the membership and their clients,” he said.

“While we are focused on growing the network, we are always careful to choose the right agency to work with in each territory, making sure they are the best fit in relation to our core values,” he added.

According to the figures, The Guild of Property Professionals also achieved one of the highest sold subject to contract (SSTC) rates at around 76.03% at an average SSTC price of £395,918 – the highest average SSTC figure in the top eight positions based on SSTC market share in 2022.

“The statistics are an indication of the calibre of agent within the membership,” said McKenzie. “Many of the agents within the network are market leaders in their region, producing some incredible results for their customers. When selecting a guild member, homeowners can rest assured that they are working with an agent who has the expertise and resources to attain the optimum outcome.”

 

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