The Guild and and sister firm Fine & Country are launching a new automated prospecting service that will enable members to target sellers who are with other agents, with dedicated marketing at trigger moments.

The system has been designed to encourage vendors who have instructed other agencies to reconsider their options.

Agents can choose from a range of trigger points during marketing. When these are hit, direct mail cards and letters will be automatically sent to the targeted home that is on the market with another agent.

Trigger points include when a home is withdrawn from the market, when the price is lowered, and after it has been on the market for a specified number of weeks.

The aim of the system is said to reduce the amount of time needed for prospecting new business. It is also described as very targeted, potentially offering a higher chance of success.

The system is completely automated once set up, but will allow agents to blacklist any homes that they do not wish to contact. Both Fine & Country and Guild agents will be able to use the system, even where their territories overlap, but they will not be allowed to tout for each other’s properties.

The service is in partnership with TwentyCI, a customer intelligence firm that has recently expanded into the property industry with 29bn pieces of exclusive data. Guild and Fine & Country agents will have discounted access to this.

Guild CEO Iain McKenzie said: “This is a fantastic way to increase business for Guild members while freeing up their prospecting time to better serve their existing clients. I am confident that using the system will lead to more instructions for members.”

David Lindley, CEO of Fine & Country, said: “The automated prospecting service is another way for Fine & Country licensees to demonstrate their superior marketing strategy to consumers. We are proud of our new partnership and the unparalleled access to data that we can offer our agents.”