Fine & Country has unveiled a refreshed logo as part of its plans to mark its 25th anniversary in 2026.

The updated branding reflects changes in how the company presents itself across digital platforms, with the revised logo designed to be clearer and more adaptable for use across websites, social media and mobile channels, while retaining recognisable elements of the existing identity.

Fine & Country said the refresh was informed by market research and consumer feedback, which indicated a preference for an updated look that maintained the brand’s established identity.

The company described the change as an evolution of its existing branding rather than a full redesign, aimed at ensuring consistency and relevance as it approaches its 25-year milestone.

Emilie Despois, chief marketing officer at Fine & Country, said: “Our 25th anniversary is a moment to celebrate our heritage while confidently looking ahead. A lot has changed since Fine & Country was founded, particularly in how and where our brand shows up.

“The refreshed logo is about evolution, not reinvention. It gives us the flexibility and simplicity we need in a digital-first world, while preserving the elegance, trust and premium feel that our customers value and recognise.”

Rollout of the new logo will begin this month, starting with all digital assets and marketing collateral. From there, it will be gradually introduced across print materials and physical brand elements.