Fine & Country has announced the launch of its second radio advert campaign in a bid to further diversify its advertising strategy and ‘extend its reach to quintessential listeners’.

The new radio advert, part of Fine & Country’s marketing campaign titled ‘Dare to be iconic,’ will be aired on various stations, including Classic FM, Virgin Radio, and LBC UK.

Emilie Despois, chief marketing officer for Fine & Country, commented: “Through the support of our network and National Advisory Council (NAC), Fine & Country has always prioritised an extensive advertising strategy encompassing national print and online media. With the expansion of our advertising budget, we have been able to explore new avenues to expand our brand awareness such as podcast and more recently radio advertising, creating a multi-platform strategy that maximises exposure for the brand and our network of agents.”

Despois added: “Our previous broadcasting campaign was highly successful in reaching our target audience and increasing brand awareness, which is why we decided to further explore this medium. As a brand, we will continue to increase our investment in our omni-channel marketing approach and are committed to promoting the brand and identifying new opportunities for brand elevation.”