Fine & Country has strengthened its presence in the South East with the launch of a new licence covering South Bedfordshire.
The new operation will be led by licensee Christopher Naylor, alongside branch manager Sam Mills, and will focus on the premium housing markets across Leighton Buzzard, Redbourn, Edlesborough, Eaton Bray, Markyate, Toddington and surrounding villages.
The office will provide sales services for higher-end homes across the region as Fine & Country continues to expand its network of locally operated businesses.
According to Christopher Naylor, with experience across both UK and international property markets, said: “Property has always been a genuine passion, particularly helping clients navigate moves with confidence and clarity,” he adds.
Naylor continued: “Launching Fine & Country South Bedfordshire is an exciting step for the region. The goal is simple: to offer clients a more personal, professional and enjoyable property experience from start to finish.
“South Bedfordshire has some fantastic homes, and there is a growing expectation from sellers for quality, bespoke marketing, and a more tailored service. Buyers are also increasingly lifestyle focused, making presentation and positioning more important than ever.
“What attracted me to Fine & Country was its focus on quality over volume. The marketing, presentation and attention to detail are exceptional, but equally important is the personal approach behind the brand,” he adds. “People want more than simply having their property listed online. Sellers expect honest advice, clear communication and marketing that genuinely reflects the quality of their home. Buyers also expect professional presentation and accurate information from the very beginning, which aligns perfectly with the Fine & Country approach.”
Nicky Stevenson, managing director of Fine & Country, added: “Christopher’s passion for property, combined with his commitment to delivering a highly personalised service, makes him an excellent fit for the brand. South Bedfordshire is a strong and growing market for premium homes, and we are confident the new office will bring tremendous value to buyers and sellers across the region.”
