Dwelly has completed its tenth acquisition of 2026 after buying long-established London-based estate and lettings agency Paramount Properties, maintaining the rapid expansion of its UK portfolio.
The deal brings around 1,100 fully managed properties into the Dwelly network, taking its portfolio to more than 15,000 properties under management.
It also represents another significant move into the London market for Dwelly, following its acquisitions of Eden Harper, Settio and Kensington-based Shaws.
Paramount has operated from West End Lane in West Hampstead since 1989 and is one of the better-established agencies in the area.
Its 30-strong team provides residential sales services across North West London and lettings across the capital, while its property management operation covers more than 80 London postcodes.
Managing director and co-seller Spencer Lawrence will remain at the helm of Paramount following the acquisition and continue to lead the business.
The deal takes Dwelly’s acquisition tally to double figures for 2026, following nine previous transactions this year, as the company continues to target established independent agencies across the UK.
Its recent buying activity has included a growing number of London businesses, with the Paramount deal adding further scale to its presence in the capital.
Dwelly’s acquisition model involves retaining the local brands, teams and management of the businesses it buys, while introducing its technology and operational infrastructure across areas including property management, maintenance, compliance and communications.
Sam Humphreys, Head of M&A at Dwelly, commented: “Reaching ten acquisitions in 2026 is a significant milestone for us and demonstrates just how much momentum we’ve built this year, but it’s the quality of the businesses we’re partnering with that matters most.
“Paramount has been operating for more than 35 years, has an established presence across the London market and, importantly, has an outstanding team and culture that have been built over decades.
“We’ve been extremely active this year because we remain hugely confident in the long-term future of the lettings sector. Our approach isn’t to acquire businesses simply for the sake of adding scale. We want established agencies with great people, strong local reputations and the foundations to grow further.
“Our role is to provide the investment and technology that can help them do that. By improving efficiency behind the scenes, experienced agents can spend more of their time on the relationships, advice and local expertise that made businesses like Paramount successful in the first place.”
Spencer Lawrence, managing director of Paramount, said: “Paramount has evolved enormously since I joined in 1998, but what hasn’t changed is our focus on quality, long-term client relationships. This can’t be achieved without a strong team culture and people who know and love what they do.
“As a business one of our key values is ‘do the right thing’ – and in this context it meant finding a partner who understood what makes Paramount a brand people trust. Dwelly recognised this, and they wanted to invest in it.
“So I’m excited for what comes next at Paramount. We have a fantastic platform already in place and the additional investment, technology and support available through Dwelly gives us a real opportunity to build on it.”
