Online estate agency Yopa is to launch a no sale, no fee option.
The company will charge a flat rate fee of either £1,495 or £2,695 depending on where clients live.
That’s more expensive that its traditional fee structure, which costs either £839 or £1,399, with the option to pay upfront or through a 10-month payment plan.
The move is in response to criticism that online flat-fee estate agents require payment whether a house is sold or not.
Daniel Attia, the CEO & founder of Yopa said: “Moving home can be stressful and expensive.
“We set up Yopa to try and make the experience of selling your home easier, faster and cheaper than it has been in the past. Today we are very excited to launch a new way to use Yopa’s fantastic home-seller service where the customer only pays when their house is sold.
“This is further evidence of our ambition to make Yopa a fully customer-centric organisation – set up by customers, for customers. Yopa is all about simplicity and transparency, hence the customer now has the choice of when they want to pay for our services.”
With the No Sale, No Fee option, customers can choose between a Core and Premium bundle.
The Core bundle includes listings on Rightmove, Zoopla and Prime Location, a ‘for sale’ sign, support from a dedicated local estate agent, access to Yopa’s personalised online control centre, out-of-hours customer service support and a centralised sales-support team.
The Premium bundle is available for an additional £300 and includes Yopa’s dedicated local estate agent managing and conducting all of the seller’s viewings as well as Rightmove and Zoopla premium listings service.
The launch with two new national TV ads and national radio ads starting on Valentine’s Day.
Sith voice – “It is your destiny…”
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lol…………..
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Arr, an extra £1000 plus depending on location, kind of kills that online myth of “flat fee” doesn’t it.
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Wow, next ‘disruptive’ thing these guys will be doing is opening show rooms on the High Street!
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You couldn’t make it up. Should rename themselves ” Full circle agents “
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I wonder if the pricing reflects their conversion ratio to completion?
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See below, Interested Party…
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“We set up Yopa to try and make the experience of selling your home easier, faster and cheaper than it has been in the past
Rubbish they set it up to make money! And their fee changes a realisation that they can’t make money at the fees they were charging.
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What ridiculous statement. What firm doesn’t set up to make money??
If PB follow with a no sale no fee option we’d better all watch out.
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Are you sure you are an independent agent? If you are what have you to fear, if you give the best service?
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“If PB follow with a no sale no fee option we’d better all watch out.”
Needs only one thing said:
Bring.
It.
On.
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If PB PLC brought out a no (hidden) fees service it would be a good start 😉
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‘If PB follow with a no sale no fee option we’d better all watch out.”
I would LOVE to hear the reasoning behind this statement. I really would.
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I think they raised a lot of money to subsidise the cost of their offering, try and wipe out competitors by doing so……. and to make shed loads of money for themselves.
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Anyone like to open a book on how long it will be until the Purple lot come up with a no sale, no fee option?
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Tomorrow….
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Guess up North its cheaper and better to use a High Street Agent 😉
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And in the Midlands
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Well done YOPA #GOFORIT.
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Good for them, inventive genius. Any chance they could improve the performance of my car by redesigning the four black rubber things that help it move forward and back?
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StatementOfFact I couldnt agree more!!
Have said it before I shall say it again – where is the genuine credability for ANY estate agent that charges more in and around London than everywhere else? WHY?! Justify yourselves!! Oh you cant because your only doing it because London and the South East is the most expensive area of the country!!!! Immoral!!!!!
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Independent What…..!!!!
If you don’t know the answer to your own question it clearly means you don’t run a business.
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I’m not a London based agent, but I do know that office space is more expensive, staff salaries are higher, services cost more and therefore an agency costs more to run, hence charging more to stay in business. Makes sense to me!
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Game changer for Bricks ? Expect market to react on SP!
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PAHAHAHA
so the low price upfront option doesn’t work then! Who would have guessed
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The figures make perfect sense.
They are bang on with %-chance-of-sale parameters:
£1495 NSNF instead of £839 NSPR – allows 44% failure rate
£2695 NSNF instead of £1399 NSPR – allows 48% failure rate
Who knows – if they can lift the cast-iron bar and perform better than the other snouts at the +/-6% trough they might even make a coupla quid bunce out of it!
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If they are such good ‘estate agents’ (I use the term loosely for them) and they charge less than High Street Agents because they can do the same job for cheaper……why do they have to charge more for No Sale No Fee??? Surely their overheads and costs aren’t changing so why the higher fee??
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Good point….actually no excellent point!
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Four month sole agency lock in as well.
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I love the way Yopa have really only offered the no fee option to the no sale service they already offered!
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So, ‘disrupting a market’ is saying that you don’t need people with local knowledge as ‘the internet does all the selling’ and that everyone wants a fixed fee up-front service but then, changing your business model to one that charges the same or more as full-service agents in many parts of the UK, employing people who may (or may not) have local experience when 95% or so of the market votes with its feet and says it wasn’t so keen on the original idea? Have I missed anything?
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Perfectly put Chris. If this doesn’t signal the beginning of the end for the payanyway #£1000cointoss call centre listers I don’t know what will.
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