OnTheMarket has this morning announced the launch OnTheMarket Money, a new division providing consumers with access to financial services and other essential products associated with the home moving journey.
OnTheMarket’s first partnership under this new brand is with London & Country Mortgages (L&C), one of the largest whole-of-market mortgage brokers in the UK, who will provide consumers with access to mortgage products and support via the portal.
The developments to the portal will support consumers seeking a Mortgage in Principle and provide them with a guidance of how much they might be able to borrow, helping make their process more efficient.
The consumer referral partnership with L&C is just one of a number of integrations that will be launched, with the roll out of a fee sharing mortgage referral solution – to provide agents the opportunity to earn referral fees – expected later this year.
The launch of OnTheMarket Money follows the launch of OnTheMarket Software in September last year.
Jason Tebb, CEO, commented: “The launch of OnTheMarket Money is another key step in our evolution towards becoming a ‘one stop shop’ technology company that provides services for agents and consumers, across the entire property ecosystem.
“We’re delighted to be working with L&C to make their services available to the millions of serious property seekers who visit our site each month. This partnership will help add even more value to consumers, combined with our ‘buyer ready’ proposition to ensure that our agent and housebuilder customers receive qualified leads from serious property seekers.”
EYE NEWS UPDATE: OnTheMarket launches Your Property Services
Confusing messages from OTM. What the public want is somewhere to see all the properties offered by agents. What the agents want is for the public to see their properties, no bells, no whistles. With the ability to be a genuine contender to play Rightmove at their own game and get agents on board, OTM fails every time!
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Too many fingers in too many pies.
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The new ‘Boomin?’
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So nicking business from their subscribers and deciding this is better than raising awareness of the OTM brand. They need to put agents before the City but I wouldn’t hold my breath
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All the whinging in the comments above. Read the article it says that there will be referal income for agents. the other thing is if this works it provides income for OTM to speand on ads and tv without having to put fess up to agents. people whinge about OTM brand awareness but if they spent as much as RM on tbv theyd have to put prices up to agents. Before you complain think it through, if this works they will have more cash to spend on ads which means more leads for us. They also have big brands, like Savills, who are shareholders who have their own mortgage arms. you don’t think they are going to take business from them do you? exactly.
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