Agent Marketer, which launched last year with a view to servicing members of Agent Rainmaker’s ARX group, has now been opened up to any UK letting agents.

The service, which is run by Sally Lawson and ad specialist Steve Warne, aims to help agents generate additional leads.

Lawson, an ex-ARLA president, said: “Our expertise at Agent Rainmaker lies in helping companies build lead generation funnels to help them convert online prospects, while Steve’s fantastic at creating ad campaigns which increase the number of people coming into that funnel.

“After working alongside each other for a number of years, we decided to partner up and create Agent Marketer, which essentially guides agents through the whole process from initial campaign ideas through to converting leads into clients.

“The ARX members who were the first to be able to access Agent Marketer have had some incredible successes and have grown their portfolios (and revenues) as a result, which is why we want to see the rest of the industry able to access the same opportunity to grow!

“We’re seeing most of our agents bringing in over 250 leads per month, compared to some agents out there who we know are receiving fewer than ten leads a month even though they’re spending money on marketing. The crucial thing here is the monitoring to ensure that costs per lead are kept as low as possible, and making sure the ads are targeting the right landlords at the right time.”

Ads are created for Facebook, Instagram and Google – plus additional platforms such as YouTube for those opting for a growth or premium package – and then monitored regularly.

Generated leads are automatically updated on to the agent’s database.

Lawson added: “We’re now also supporting agents to generate vendor leads which is proving hugely successful so far, the top conversion so far, was one agent who generated 38 vendor instructions, through a single digital marketing funnel, in just over 2 months, which was an amazing result!  Because of this success, we’re already planning to launch another three vendor-specific funnels over the next 12 months, to help the sales side of the businesses too.”