Franchisor EweMove says it is on course to go from 120 to 180 exclusive territories by the end of 2021 and to double in size within the next 24 months.
Launched at the end of November the firm’s latest recruitment drive has seen EweMove begin talks with 30 potential franchise business owners.
The company’s managing director, Nick Neill, said: “Just three weeks after the campaign began, we have 24 areas on hold where we are in discussion with potential applicants. There’s also a further six exclusive territories under offer, waiting for an agreement to be signed.
“We are confident that whatever 2021 brings we’re ready for it. And the mood music we are hearing from applicants is that if 2020 taught them anything, it’s that life’s too short for ‘what if’s’.
“The agents we are speaking with want to make that leap from employed to owning a business, and we’re helping them to do exactly that.”
Neill believes that the company’s latest campaign has been its best to date.
He added: “We have removed many of the initial financial barriers that held a lot of exceptional agents from starting up.
“Our ideal audience has also been clearly defined, and that’s helped spark up the initial conversations with the right people.
“We’re looking for agents who are currently working as listers or negotiators and have had at least two years’ agency experience in their current roles. We also need them to have a profile within their communities that suggests they are a go-to agent. We are looking to attract the best of the best, and the applications we are receiving are from high calibre, experienced estate agents”
“If they bring the skills and ambition, we will provide the rest in terms of exceptional support, leading technology and proven systems, and PLC backed infrastructure.”
“And the mood music we are hearing from applicants is that if 2020 taught them anything,it’s that life’s too short for ‘what if’s’.”
Neill believes that the company’s latest campaign has been its best to date.”
“The scars of others should teach us caution”. St. Jerome
Good to see many of the franchisees have weathered the storm this year and fair play to them.It can’t have been easy.However still too many franchisees burdened with excessive debt to draw much comfort and still a number of casualties occurring .
A cursory look around Companies House of some of the franchisees currently trading confirms that many are overloaded with debt which show no sign of decreasing for some .Some are carrying 6 figure debts with little prospect of eating into that burden from current inventory .
One of the franchisees only posted their accounts last week at Companies House for the year end Sept 2019 where their debt had increased from £163,889 to a staggering £259,839 .How on earth was that allowed to happen by Head Office?
They currently have 5 instructions ,that won’t be buttering any parsnips .
Certainly any new franchisee should not be suckered in by the mood music of “life’s too short ” That is not really a good hook in a recruitment drive to start a new business,some of the new areas bordering hard by existing franchisees .
Proceed with caution and perhaps have a word with some of the recent casualties first .Ewemove Bracknell & Ewemove Newbury which have recently departed,for example as well as some of the success stories Basingstoke ,Bexleyheath. Beverley Leighton Buzzard & Barnstaple amongst others to gain a more objective view.
There has been a long list of casualties,far too many and some with life crippling dents .Caution is the byword
Sometimes the “What if” might be grateful for “what is”
“What if the dog fetches the stick back because it thinks you enjoy the throwing?”― Sanhita Baruah
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Another, classic commentary (sigh)
It is unfortunate that in business, some do fail. That’s just a fact.
What I don’t understand is how you can comment on internal processes and support with what comes across as such clarity. When in fact you’re simply a speculator!
Anyway’s I’m sure 2021 will bring more of the same broken record. Unless you have a new year’s resolution tucked up your sleeve I don’t know about? Wouldn’t that be refreshing!
I’d wish you a Happy Christmas but I guess you’ll be spending it taking more cursory looks at companies house whilst eating a raw onion.
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What;s this a sort of reverse version of Agents Together ?
Well I find that lack of concern for those sacrificial lambs who have unfortunately travelled an early path to the abattoir quite troubling
Those who face Xmas with not much more than a raw onion
Collateral damage?
A head shepherd should care for the whole of the flock not just the prize rams
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In such crazy times with the corporates struggling and many ambitious people looking to find the right platform for their own personal gain, I’m happy we can be there for the entrepreneurial agents among us. During lock-down and afterwards we saw our market share climb substantially and our listings and franchisee revenue numbers are off the scale – so we know without a shadow of doubt that we have the right ingredients. Not forgetting, that some sideline commentators often overlook, is that we need significantly fewer listings per head to earn a great income than high street/shop based agents do, as we have a different cost base, and when franchisees keep 100% of their [typical] 1.25%+VAT commission on completion, it soon makes sense when you truly take the time to find out how the model works.
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“It soon makes sense when you truly take the time to find out how the model works. ”
It sounds as if all sheep graze in the sunlit uplands
Well unless you say different .Each individual franchisee starts their own company so autonomous with a specific geographical region assigned .Any debts in those companies are their responsibility of the individual company not Head Office
Is that correct or do you guarantee all or part of the debt and losses shared ?
How many years of increasing losses do you step in and say enough is enough ?
Where is the sense here?
EXAMPLE
Franchisee.2 Branch offices There is a trend here developing and it’s not a good one
2016 (£70,957)
2017(£156,749)
2018 (212,636
2019 £236,023)
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The small LA will not survive.
There simply won’t be sufficient business.
The great LL sell off is continuing apace and will go through the roof when the eviction ban is ended.
Those LL selling off won’t be returning.
All those idiot LL buying up North clearly haven’t heard about MEES or the impending abolishment of the AST and S21.
The clever money is getting out of the game or massively deleveraging so as not to be vulnerable to the next eviction ban……….and there will be one.
LA need to be combining with eachother.
Size really will matter.
There needs to be far fewer LA with those remaining to have far larger property numbers to manage.
The offer to LL remaining will need to be very competitive as they will be deserting LA to self-manage to save costs.
LL are under the cosh and need to save costs wherever possible.
LA need to adjust their business models to account for these circumstances.
Many LA won’t change and will be put out of business
The times they are a changing.
If LA don’t understand this they will find very soon they will be ex-LA!
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