Estate agents seeking to improve their digital marketing campaigns should consider adopting Chat GPT 4, the latest AI content development tool that has taken the marketing world by storm, according to Ben Sellers, brand director at nurtur.group.

Sellers, who is the co-founder of Starberry, argues that Chat GPT 4 has “revolutionised” the way estate agents can create compelling content for their digital marketing efforts.

With this cutting-edge tool, Sellers says that estate agents can now write a wealth of content types at speed, including marketing newsletters, set up email automation workflows that nurture leads, provide engaging website copy and drive engagement with ‘punchy’ social media posts.

“Many people may be worried that their jobs are at risk due to this new technology. However, Chat GPT 4’s best results rely on the detail in the brief,” said Sellers. “This means that while it can help you write content faster and more efficiently, it still requires your expertise and input to create truly compelling and effective marketing material.”

He continued: “In fact, Starberry and their estate agent customers are already using Chat GPT 4 to their advantage by feeding in their high search volume target keywords into the briefs. This helps them write SEO-friendly content that attracts more traffic to their websites and generates more leads in great volumes. Previously this wouldn’t be affordable.”

With Chat GPT 4, estate agents can also create a variety of captivating headlines for their email marketing campaigns. “Did you know that 69% of emails are opened solely based on the titles? With Chat GPT 4, you can generate different headlines to AB test through your email software and find the one that has the best open rates,” Sellers added.