Ahead of Rightmove inevitably announcing the launch a new TV advertising campaign on Boxing Day (nothing announced yet), the property portal has unveiled new research showing that that the number of new properties coming to market on 26 December has nearly tripled since before the pandemic started.
Much like its competitors, Rightmove views the festive peak as an opportunity that it simply cannot ignore.
A record number of new sellers put their property up for sale on Rightmove on Boxing Day 2022, a 46% jump on the previous year, the platform previously reports.
The property portal said that prospective sellers also got ready for a New Year move, with the number of people contacting estate agents to value their home between Boxing Day last year and New Year’s Day the highest number recorded in a week since early September, and 29% higher than the same period in 2021.
The number of views of homes for sale on Rightmove jumped by 20% between the week of Christmas (w/c 19th December) and Boxing Day week (w/c 26th), as prospective buyers considered the new choice available, according to Rightmove’s Tim Bannister.
According to the property website, the number of properties brought to the market for sale on Boxing Day by estate agents last year was 173% higher than 2019, and 46% higher than 2021.
Rightmove says that two of the 20 busiest days on record for future sellers contacting an estate agent to value their home were in January 2023, as would-be sellers envision their next Christmas in a new home.
Bannister commented: “We typically see a post-Christmas upturn in buyer activity, with early-bird buyers finishing off their turkey dinners and starting their search for a new home for the new year. It’s a key reason why we’re seeing more new sellers come to market on Boxing Day, ready for their properties to be the first seen by prospective new buyers. However, with activity typically increasing from Boxing Day into January, sellers planning to come to market later in January still have time to capitalise on the renewed buyer activity.
“This year’s upturn will be eagerly anticipated by those who are keen to sell, who may have been holding off due to the disorderly mortgage market earlier this year. Many will also be watching the scale of the upturn as an early sign of building momentum as we progress through the winter and into the important spring selling season and year ahead.”
Property sale expectations set to improve over the next few months
I assume all the agents that are telling their customers about the Boxing day boom will have their offices open at 8am Boxing day to deal with all the enquiries…….I somehow doubt it.
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What a load of Rubbish, Rightmove at it again trying to Brainwash everyone to justify their fees. Great attempt but we all know its a load of rubbish.
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How much did Wrongmove increase their fees this year?
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Don’t know… I don’t use them but, they always try and justify their fees around this time of year with Billy Bull***t before the annual increase in January.
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The “Boxing Day Bounce” has always been about window shopping as far as property transactions are concerned.
It’s a Bank Holiday, so please take the day off and spend it with your nearest and dearest.
Life is far too short to waste it on some completely made up marketing BS that will not actually generate any benefit for you at all.
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