Homeflow has partnered with the Relocation Agent Network (RAN) to launch Homeflow Referrals, a one-click system that allows estate agents to earn commission on out-of-area enquiries.
The feature, integrated into Homeflow’s Lead Manager software, lets agents instantly refer vendor enquiries outside their local area to a nearby RAN member. If the receiving agent completes a sale, the referring agent receives a share of the commission.
Lead Manager already helps agents qualify leads, prioritise valuations and automate follow-ups. The new referral function adds the ability to monetise out-of-area enquiries, and is available to any agent using the free version of the software.
“Out-of-area enquiries are very often a missed opportunity for most agents,” said Nik Chotai, MD at Homeflow. “By making referrals a one-click process and opening it up to all agents using free software, we’ll help more agents create new income from leads that would otherwise go to waste.”
RAN, an invitation-only network of independent estate agents, will provide its membership of agencies to the partnership. The integration allows agents to refer out-of-area enquiries to RAN members nationwide, connecting vendors with local agents.
Many property enquiries each year fall outside an agent’s area and are either ignored or passed on informally. Homeflow Referrals routes these leads directly to a local RAN member, giving the referring agent visibility of the referral and the chance to earn a fee if the property sells. For RAN members, it provides a new source of vendor enquiries from agents across the UK.
Mark Ellison, co-founder and director of Sparks Ellison, a Relocation Agent and Advisory Committee member, said: “The improvement to the Relocation Agent Network referral process has been equally impactful. What was previously a time-consuming task, manually entering client details into the RAN platform and locating the appropriate agent, has now been reduced to a single click. Homeflow automatically imports the client’s information, identifies the correct agent, and even provides a high-quality script to support the referral conversation.”
Simon Whale, CEO at Relocation Agent Network, added: “This partnership combines RAN’s trusted network with Homeflow’s technology to make referring business faster, easier and more transparent. It’s a practical way to improve the experience for clients moving between areas, and of course for agents to earn some extra income. We already know the team at Homeflow well with so many of our RAN Members already using them.”